Marketing Operations Specialist

Job Summary:  Establish and maintain a high-performing, scalable marketing infrastructure by improving team efficiency, implementing effective tools and systems and supporting marking strategies with data- driven processes while ensuring seamless execution of marketing programs through cross functional collaboration, structured workflows and operational excellence.

Essential Functions

Sales, Marketing, Product Alignment

• Facilitate cross-functional alignment and collaboration through result syncs, clear articulation of shared goals, and communication frameworks across sales, marketing and product teams.
• Ensure campaign messaging, product launches, and sales enablement efforts are coordinated and consistent.

Campaign Enablement and Execution Support

• Support the marketing team in planning, launching, and optimizing campaigns by providing tools, timelines, processes, and templates.
• Ensure smooth coordination and handoffs between contributors and stake holders.
• Build tools and presentations for communication of projects, processes, and key performance indicators, as well as for key meetings for the organization.

Marketing Analytics and Reporting

• Track and report on KPIs and OKRs and key value driver for all marketing initiatives.
• Develop and maintain dashboards that support data-driven decision making across teams.

Team allocation and work tracking

• Manage capacity planning, resource allocation, and workload balancing using project management systems (e.g., Asana, Monday.com, Zoho Projects).
• Establish visibility into who is working on what and ensure deadlines are met.

Project and Operational Planning

• Develop quarterly and annual project plans, timelines, and sprint cycles for marketing programs.
• Drive structured project management practices across teams for consistency and efficiency.

Tools and Tech Stack Management 

• Own the evaluation, implementation, integration and maintenance of marketing technology tools (e.g., Zoho, CRM, MAP, DAM).
• Ensure tech stack is used efficiently and meets business requirements.

Process Optimization and Playbooks

• Design and document scalable, repeatable processes and campaign planning, content production, budgeting support systems, and launch activities.
• Assist in other areas and perform other duties, as needed.  (This is not intended to be a comprehensive list of activities, duties, or responsibilities required for this job.

Qualifications and Requirements

• Bachelor’s degree in marketing or related field or equivalent demonstrated knowledge, skills and abilities 
• Minimum of five years of experience on a marketing team. 
• Project planning from implementation through execution.
• Research, analytics, and reporting information.
• Knowledge of Project Management and CRM software.
• Knowledge of presentation tools such as Key Note and PowerPoint.
• Facilitating skills leading multi-functional groups, gaining agreement, coordinating resources, and removing barriers. 
• Able to be flexible and responsive in a rapidly changing environment.
• Able to teach others.
• Ability to dissect and discern large amounts of data.
• Able to communicate both orally and in written form to all levels of the organization with the language and terms appropriate to the knowledge of the audience.