What are the responsibilities and job description for the Digital Marketing Manager position at Novacore?
Why join the Novacore team?
Because your next stellar chapter starts here — and we’re building something bold and meaningful.
At Novacore, we’re not your average insurance company. We’re a team of driven professionals passionate about redefining the specialty insurance experience for our agents, carrier partners — and for each other.
We specialize in tailored solutions for niche industries, powered by advanced analytics, modern technology and a culture of innovation. Backed by strong leadership and strategic growth initiatives, Novacore is poised to scale and lead in the specialty insurance market.
But at our core, we believe it’s not just what we do — it’s how we do it and who we do it with.
Recognized as a top workplace, Novacore is a place where ambition is supported, growth is continuous and culture matters. From day one, you’ll find mentorship, hands-on learning and clear paths for advancement. You’ll grow your skills, expand your expertise and become even more exceptional — because when you succeed, we all do.
We Offer
Digital Marketing Manager
As the Digital Marketing Manager, you will be responsible for architecting, implementing and managing the digital marketing strategy across Novacore and our 16 best-in-class commercial insurance programs for specialty industries.
Digital marketing and B2B lead generation strategies are extremely important to our continued growth, so you will play a crucial role in achieving our business goals and objectives. We are seeking someone who has a mastery of the digital and paid social landscape and can deliver strategic solutions and recommendations — but is also comfortable with tactical, hands-on implementation. Quite simply, we are looking for someone who is ambitious and self-driven to own the day-to-day execution and management of our holistic digital marketing campaigns.
The Digital Marketing Manager will bring a deep and diverse understanding of new and emerging digital technologies and best practices, especially in the B2B marketing space. Your efforts will be centered around strategic digital initiatives across primary channels including email marketing and content strategy, digital performance marketing (paid search, display, social media, video advertising), SEO, SEM, CRM implementation and strategic marketing analytics and reporting.
This position will collaborate with the cross-functional marketing team and agency partners to ideate, strategize, plan and execute campaigns, with a focus on digital engagement channels, in support of strategic business goals and objectives. We need someone who can effectively apply knowledge of emerging digital trends and technology to help our team concept strategic social and digital marketing plans and content development that target Property & Casualty (P&C) insurance agents and brokers across the country.
Leveraging a strong understanding of digital marketing, this role is a critical part of the go-to-market strategy for Novacore and our specialty commercial insurance programs we market to agents.
Responsibilities
Under the supervision of the Head of Marketing & Communications, the job responsibilities of the Digital Marketing Director include, but are not limited, to the following:
Because your next stellar chapter starts here — and we’re building something bold and meaningful.
At Novacore, we’re not your average insurance company. We’re a team of driven professionals passionate about redefining the specialty insurance experience for our agents, carrier partners — and for each other.
We specialize in tailored solutions for niche industries, powered by advanced analytics, modern technology and a culture of innovation. Backed by strong leadership and strategic growth initiatives, Novacore is poised to scale and lead in the specialty insurance market.
But at our core, we believe it’s not just what we do — it’s how we do it and who we do it with.
Recognized as a top workplace, Novacore is a place where ambition is supported, growth is continuous and culture matters. From day one, you’ll find mentorship, hands-on learning and clear paths for advancement. You’ll grow your skills, expand your expertise and become even more exceptional — because when you succeed, we all do.
We Offer
- A collaborative, results-driven environment
- Competitive compensation and comprehensive benefits
- Year-round social and community events
- Ongoing mentorship and professional development
- Endless opportunities for upward mobility
Digital Marketing Manager
As the Digital Marketing Manager, you will be responsible for architecting, implementing and managing the digital marketing strategy across Novacore and our 16 best-in-class commercial insurance programs for specialty industries.
Digital marketing and B2B lead generation strategies are extremely important to our continued growth, so you will play a crucial role in achieving our business goals and objectives. We are seeking someone who has a mastery of the digital and paid social landscape and can deliver strategic solutions and recommendations — but is also comfortable with tactical, hands-on implementation. Quite simply, we are looking for someone who is ambitious and self-driven to own the day-to-day execution and management of our holistic digital marketing campaigns.
The Digital Marketing Manager will bring a deep and diverse understanding of new and emerging digital technologies and best practices, especially in the B2B marketing space. Your efforts will be centered around strategic digital initiatives across primary channels including email marketing and content strategy, digital performance marketing (paid search, display, social media, video advertising), SEO, SEM, CRM implementation and strategic marketing analytics and reporting.
This position will collaborate with the cross-functional marketing team and agency partners to ideate, strategize, plan and execute campaigns, with a focus on digital engagement channels, in support of strategic business goals and objectives. We need someone who can effectively apply knowledge of emerging digital trends and technology to help our team concept strategic social and digital marketing plans and content development that target Property & Casualty (P&C) insurance agents and brokers across the country.
Leveraging a strong understanding of digital marketing, this role is a critical part of the go-to-market strategy for Novacore and our specialty commercial insurance programs we market to agents.
Responsibilities
Under the supervision of the Head of Marketing & Communications, the job responsibilities of the Digital Marketing Director include, but are not limited, to the following:
- Build, plan, implement and report on a comprehensive digital marketing strategy to optimize spend and achieve tangible results across multiple channels, including email marketing, paid search, SEO, SEM, display, paid social media and external vendor leads.
- Manage company’s email marketing strategy and monthly calendar — and research new opportunities to find new leads to grow our database of P&C agents we market to on an ongoing basis.
- Develop lead generation campaign/program strategy, objectives, goals metrics and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
- Work closely with our marketing team and/or agency partners to create digital advertising assets and messaging with strong call to action to drive leads.
- Implement effective search strategies, including organic and paid search efforts:
- Create, maintain and optimize successful PPC campaigns across a variety of platforms. (e.g. Google AdWords)
- Conduct keyword research and analysis to provide keyword recommendations, audience targets, and measurement criteria to improve search engine optimization
- Perform competitive audits inclusive of positioning, bids and messaging tactics
- Provide measurement tracking criteria/KPIs and monthly reporting for all digital efforts to provide analysis and reasoning for performance trends and make future recommendations to improve return on investment efficiency:
- Continuously track and report performance metrics to optimize all digital campaigns and advertising for campaign success
- Provide insights from data through A/B testing and email/landing page optimization
- Interpret or make deductions from our website analytics
- Assist with the continued development of our B2B CRM platform to help connect marketing leads to sales and demonstrate marketing ROI.
- Manage lead nurturing programs and/or identify marketing automation tactics to attract and guide qualified leads through the sales process.
- Assist with the management of the digital marketing budget and channels to invest in.
- Track and research competitors' strategies
- 5 years of experience in digital marketing and digital advertising, preferably in a strategic/leadership-oriented role.
- Experience managing digital marketing projects from concept to implementation, with solid project management skills and attention to detail.
- Highly strategic, innovative and analytical — with strong experience partnering with department copywriters and graphic designers to develop digital campaigns that engage with key customers and prospects.
- In-depth knowledge of different digital marketing channels, with hands-on experience with SEO, Google Analytics, paid search, social media ads (Meta, LinkedIn), CRM software/platforms:
- Experience with WordPress, HTML, Microsoft Dynamics, Click Dimensions, SEMRush, Formstack and GoToWebinar would be a plus
- Excellent verbal and written communication and interpersonal skills, with ability to develop compelling presentations and ability to make strategic recommendations to direct report/s.
- Models behaviors consistent with a high-performance culture — must be highly resourceful, self-motivated, accountable and adaptive to changing priorities in a fast-paced environment; can effectively handle multiple tasks at one time.
- Sense of ownership and pride in your performance and its impact on company’s success — and ability to keep up with company’s acquisitions and nuances across various vertical industries we insure.
- Detail orientation, with excellent follow through and follow up on ideas and strategies that are discussed.
- Excellent proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, Teams, etc.).
- BS/BA in Marketing, Digital Media/Technologies, Business/Data Analytics or similar relevant field.