What are the responsibilities and job description for the Digital Marketing Specialist position at Nova Growth Partners?
About Nova Growth Partners
Nova Growth Partners is a premier growth consultancy headquartered in Newport Beach, CA. We specialize in the behavioral health and addiction treatment sectors, serving as the strategic engine for nationally recognized drug rehab centers, detox facilities, and mental health practices.
Our firm operates at the intersection of clinical integrity and digital performance. In an industry where search visibility translates directly to life-saving care, we provide the technical expertise and regulatory navigation required to scale complex healthcare organizations. We are a lean, high-performance team looking for a Digital Marketing Specialist who is ready to master a sophisticated niche and grow alongside our firm.
The Landscape: A Masterclass in Performance Marketing
Marketing within the addiction treatment space is one of the most competitive and highly regulated digital environments in the world. Success requires more than just standard agency tactics; it requires a deep understanding of the space and a unique approach tailored to each clients needs and goals.
As a Digital Marketing Specialist at NGP, you will be immersed in a fast-paced, intellectually stimulating environment. This is a multi-disciplinary role where you will manage sophisticated strategies across the entire digital ecosystem. You will gain exposure to every facet of the "growth engine," learning more in a single year than most marketers learn in five.
The Opportunity: Mentorship & Career Trajectory
We are seeking a candidate with a strong technical foundation and a disciplined work ethic. While foundational technical knowledge is required, we are committed to training the right individual to fill any industry-specific gaps. This role is designed for a professional who desires a clear path toward a leadership or Director-level position as our firm continues its rapid expansion.
Our Core Tech Stack
- Analytics & Insight: Google Analytics (GA4), Google Search Console
- Search Intelligence: Ahrefs, SEMrush, Local Falcon
- Paid Media Orchestration: Google Ads (Search), Meta Business Suite
- Attribution & Automation: CallRail, Call Tracking Metrics, Zapier
Key Responsibilities
- Client Advisory & Communication: Serve as a key point of contact for clients, providing proactive updates and acting as a strategic partner to healthcare CEOs and Founders.
- Performance Reporting: Develop and present comprehensive monthly reports that translate complex data (CPA, CTR, Conversion Rate) into actionable business insights and "bottom-line" results.
- Strategic Execution: Deploy and manage full-funnel SEO and PPC campaigns within the hyper-competitive behavioral health market.
- Search Authority: Direct keyword architecture and content strategy for high-intent terms such as "medical detox" and "residential addiction treatment."
- Data Integrity: Oversee complex lead attribution models using call tracking and GA4 to ensure marketing spend correlates to patient admissions.
- Compliance Management: Navigate the evolving landscape of healthcare advertising regulations to ensure all client assets remain compliant and certified.
- Performance Optimization: Conduct rigorous A/B testing on landing pages and ad copy to maximize ROI in high-CPC environments.
Professional Qualifications
- 1–3 Years of Experience: Demonstrated success in managing digital campaigns, preferably in an agency or professional services environment.
- Technical Aptitude: A proactive interest in the "how" behind the data. You should be comfortable navigating ad managers and SEO dashboards.
- Intellectual Curiosity: A desire to solve complex problems and stay ahead of industry trends and algorithm shifts.
- Operational Excellence: Strong organizational skills and the ability to manage multiple high-priority deliverables with precision.
- Local Presence: Must be able to work from our Newport Beach office.
Compensation & Perks
- Competitive Salary: $60,000 – $80,000 based on experience.
- Performance Incentives: A structured bonus program that rewards measurable client success and KPI achievement.
- Professional Development: Direct mentorship from leadership and specialized training in the high-value healthcare marketing niche.
- Prime Location: A modern, collaborative workspace in the heart of Newport Beach.
- Career Growth: A unique opportunity to be an early, key hire in a rapidly scaling specialized consultancy.
Pay: $60, $80,000.00 per year
Benefits:
- Paid time off
Work Location: In person
Salary : $60,000 - $80,000