What are the responsibilities and job description for the Marketing Operations Manager position at Notre Dame Federal Credit Union?
PRIMARY FUNCTIONS:
The Marketing Operations Manager will work interdependently with executives, directors, and managers to implement and execute local and national marketing plans, projects, and campaigns that bring brand and service awareness to current and potential members of the organization. This role serves as a key execution partner to the SVP of Marketing, with the authority to manage and execute a high volume of marketing initiatives independently. The Marketing Operations Manager translates strategic direction into actionable plans and ensures initiatives move from concept to completion with minimal executive oversight.
SPECIFIC DUTIES AND RESPONSIBILITIES:
This position must effectively carry out the essential duties of this position in a manner that consistently demonstrates the core values of Notre Dame Federal Credit Union in a positive manner. This position requires thought and innovation, and one to think critically and creatively. This position also requires a high aptitude for learning. The duties identified below are the essential functions of the position. Other duties may be assigned.
Marketing Operations
- Works in conjunction with the VP of Marketing to propose, develop, and implement marketing plans designed to meet the short and long-term strategic goals of the credit union.
- Independently manage and execute high-priority initiatives delegated by the SVP & VP of Marketing.
- Translate executive-level strategy into tactical project plans with clear timelines, resource allocation, and measurable outcomes.
- Develop, implement, and enforce standardized campaign intake, prioritization, and launch processes.
- Manage department-wide campaign calendar and capacity planning to ensure alignment with strategic objectives.
- Rapidly reprioritize projects as organizational needs shift while maintaining clarity and accountability across the team.
- Serve as the operational hub between Marketing, IT, Compliance, Branch Operations, and executive leadership.
Marketing Technology
- Maintain governance of marketing automation platforms (HubSpot experience strongly preferred).
- Own and administer the department’s project management system (Asana), including workflow architecture, templates, and task governance.
- Ensure proper tagging, segmentation, and UTM tracking discipline across digital campaigns.
- Partner with Business Intelligence and IT to ensure data accuracy and reporting integrity.
- Identify opportunities to improve automation, efficiency, and reporting through technology.
Campaign Execution Oversight
- Oversee operational execution of campaigns across digital, print, email, social, and branch channels.
- Monitor campaign timelines, budgets, and resource allocation.
- Ensure campaign assets move efficiently through review, compliance, and launch processes.
- Oversee vendor coordination related to print, promotional materials, and digital execution.
Reporting & Performance Measurement
- Own campaign performance reporting and build standardized dashboards to track KPIs and ROI.
- Present clear, concise performance summaries to marketing leadership.
- Monitor marketing budget allocation and vendor spend pacing.
- Identify operational bottlenecks and implement process improvements.