Head of Growth

Job: Head of Growth (e-commerce)

Location: San Diego

Start Date: ASAP

Hours: 50 / week

Compensation: $100k-130k ($100k Salary up to $30k in online revenue-based bonuses)

Who We Are

Nothing Else is a new, revolutionary, sensitive skincare brand built on one idea: preservative-free skincare.

We make waterless products with radically short ingredient lists. We've been in operation since July 2025 and are already available in 30 stores in San Diego, plus a few more across the country. We’re a fast-growing startup that thrives on creativity, adaptability, and community connection. (www.thenothingelse.com)

About the Role

We’re hiring a Head of Growth to build our online presence (primarily TikTok) and increase online sales. You’ll be working directly with the founder in a small, fast-paced, high-autonomy team where you own growth end-to-end. This role is for an operator who can make decisions, ship consistently, and grow online sales without needing daily direction.

What You’ll Own

• End-to-end growth across TikTok (primary) and Instagram (secondary)
• Driving online sales through content strategy and hands-on execution
• Building and managing an ambassador/creator program
• Translating brand POV into repeatable content systems that generate revenue
• Light sales support (outreach, follow-ups, materials)
• Full ownership of results. Outcomes, not activity.
• Ownership of revenue targets tied to performance-based compensation

What You’ll Actually Do

• Concept, create, and ship TikTok & Instagram content weekly without being asked
• Build repeatable TikTok-led growth systems so results don’t rely on luck
• Spot trends early, test fast, kill what doesn’t work, double down on what does
• Translate brand taste into TikTok & Instagram performance and online revenue
• Make independent calls, defend them with data or judgment
• Bring ideas proactively instead of waiting for assignments

Who This Is For

• 5 years of experience growing a DTC or consumer brand, ideally early-stage
• Deep understanding of TikTok, Instagram, and modern content-led growth
• Strong taste; you know what looks right and what doesn’t
• Comfortable doing unglamorous work when needed
• Can operate without a team and without ego
• Cares more about building something good than climbing a ladder

Who This Is Not For

• Someone who needs heavy structure or daily direction
• A pure strategist who doesn’t execute
• A paid-ads-only marketer
• Someone chasing titles over ownership
• Not comfortable working in a high-intensity, fast-moving environment directly with the founder

Why This Role Is Different

• Direct access to the founder
• Real ownership and autonomy
• A genuinely differentiated product
• Small team, high trust, high standards
• Opportunity to shape a brand from the inside, early

Compensation

• $100,000 base
• Up to $30k in bonuses tied to online revenue
• Performance upside as the brand scales

Requirements

Please send the following to ben@thenothingelse.com:

• TikTok & Instagram portfolio of accounts or campaigns you personally worked on. Include 3–5 examples with brief context: what was your role, the goal, and the outcome or learnings
• Your personal TikTok & Instagram accounts. To show trend awareness and creative taste.
• One sentence on how you’ve driven growth (sales, engagement, or audience growth) for a brand or account you owned.

Applications without TikTok work will not be considered.

Thank you, and we look forward to hearing from you!