What are the responsibilities and job description for the Marketing Coordinator position at Nostrand Primary Care?
Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our healthcare clinics team. This role is ideal for a creative professional with a strong background in digital marketing, content creation, and multichannel strategies. The Marketing Coordinator will be responsible for developing and executing marketing campaigns that enhance brand awareness, drive patient engagement, and support business growth across various platforms. The position offers an exciting opportunity to contribute to healthcare marketing initiatives utilizing cutting-edge tools and analytics.
Duties
- Develop and implement comprehensive marketing strategies across digital channels including social media, email marketing, and online advertising.
- Manage and optimize campaigns on platforms such as Facebook Advertising, Google AdWords, and other paid media channels.
- Create engaging content tailored for multiple audiences, including blog posts, social media updates, newsletters, and print advertising materials.
- Utilize SEO best practices to improve website visibility and organic search rankings on platforms like WordPress and HTML-based sites.
- Conduct market research to identify target audiences, industry trends, and competitive insights to inform marketing strategies.
- Analyze campaign performance using tools such as Google Analytics and marketing automation platforms; prepare reports to measure KPIs and ROI.
- Coordinate with product management teams to align marketing efforts with service offerings and clinic objectives.
- Manage budgets for advertising campaigns and monitor expenditures to ensure cost-effective results.
- Support the development of multichannel marketing initiatives integrating digital, print, and direct outreach efforts.
- Collaborate with sales teams to generate leads through advertising sales strategies and performance marketing techniques.
Experience
- Proven experience in digital marketing roles with a focus on healthcare or B2B marketing preferred.
- Strong knowledge of SEO, social media marketing, content marketing, email marketing, and performance marketing strategies.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google AdWords, and marketing automation tools.
- Familiarity with HTML coding, product management processes, budgeting, research methodologies, copywriting skills, and analytics tools.
- Experience managing advertising campaigns across multiple channels including Facebook Advertising and print advertising is highly desirable.
- Ability to analyze data effectively to optimize campaigns and demonstrate measurable results. Join our team as a Marketing Coordinator to play a vital role in elevating our healthcare clinics' visibility through innovative marketing initiatives that make a real difference in patient engagement and community health outreach.
Pay: $1,000.00 per week
Work Location: In person
Salary : $1,000