What are the responsibilities and job description for the BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE position at Nosh.com?
Job Title: Business Development Director – North Carolina
Location: North Carolina (significant in-market travel required)
Industry: Beverage Alcohol
About Loud Lemon
Loud Lemon is a North Carolina-based, fast-growing beverage alcohol brand built around bold flavor, high-energy marketing, and disciplined execution in the market. This is our home state — and a core focus of the business.
We proudly produce our products in North Carolina and are committed to building a dominant presence here as we scale nationally. Our approach is simple: win where we live first, then take that momentum everywhere else.
We are a performance-driven, entrepreneurial company that values execution, accountability, and people who know how to build a brand in the field.
Position Overview
The Business Development Director – North Carolina will play a critical role in building and expanding Loud Lemon’s presence in our home market. This is a highly visible, field-first position responsible for driving on-premise growth, supporting retail execution, and leading brand activation efforts across the state.
You will work closely with key on-premise accounts and our state broker/warehouse partner, ensuring alignment, execution, and results. This role blends sales, marketing, and hands-on activation and is ideal for someone who thrives in a fast-paced, growth-focused environment.
Core Responsibilities
On-Premise Development
Required
This is our home state. We produce here. We operate here. And we expect to win here.
This role is about building Loud Lemon into a dominant brand across North Carolina through execution, relationships, and relentless market presence.
If you know how to make a brand show up and sell — we want to talk.
Location: North Carolina (significant in-market travel required)
Industry: Beverage Alcohol
About Loud Lemon
Loud Lemon is a North Carolina-based, fast-growing beverage alcohol brand built around bold flavor, high-energy marketing, and disciplined execution in the market. This is our home state — and a core focus of the business.
We proudly produce our products in North Carolina and are committed to building a dominant presence here as we scale nationally. Our approach is simple: win where we live first, then take that momentum everywhere else.
We are a performance-driven, entrepreneurial company that values execution, accountability, and people who know how to build a brand in the field.
Position Overview
The Business Development Director – North Carolina will play a critical role in building and expanding Loud Lemon’s presence in our home market. This is a highly visible, field-first position responsible for driving on-premise growth, supporting retail execution, and leading brand activation efforts across the state.
You will work closely with key on-premise accounts and our state broker/warehouse partner, ensuring alignment, execution, and results. This role blends sales, marketing, and hands-on activation and is ideal for someone who thrives in a fast-paced, growth-focused environment.
Core Responsibilities
On-Premise Development
- Build and expand relationships with bars, restaurants, and key on-premise accounts
- Secure menu placements, features, and promotional opportunities
- Drive visibility in high-traffic, high-impact venues
- Work alongside broker teams to open and develop accounts
- Partner closely with the state broker/warehouse team to align on priorities
- Ensure execution of sales objectives, programs, and account targeting
- Conduct regular market workdays and ride-alongs
- Provide feedback and accountability on performance
- Identify and develop new business opportunities across North Carolina
- Drive depletion growth across both on-premise and off-premise channels
- Support retail placements, displays, and promotional execution
- Track KPIs including placements, rate of sale, and activation performance
- Lead and manage in-store demos, tastings, and sampling initiatives
- Coordinate with third-party agencies and sampling personnel
- Recruit, train, and oversee demo teams to ensure high-quality brand representation
- Execute grassroots marketing efforts that drive awareness and trial
- Bring national and regional programs to life locally
- Support events, promotions, and brand activations across the state
- Ensure strong, consistent brand presence in market
Required
- Minimum 3–5 years in beverage, alcohol, or CPG industry
- Experience working with on-premise accounts
- Experience coordinating with brokers, distributors, or warehouse partners
- Strong organizational and execution skills
- Willingness to spend significant time in the field
- Experience managing sampling programs or demo teams
- Existing relationships in North Carolina on-premise market
- Background in fast-growth or challenger brands and experience with ABC state structure
- High energy with strong field presence
- Results-driven with a bias for action
- Strong relationship builder
- Detail-oriented execution with big-picture thinking
- Comfortable managing multiple workstreams (sales, marketing, demos)
- Entrepreneurial mindset — thrives in a growth environment
- Compensation: $60,000 - $78,000 Annual Salary
- Performance-based incentives and bonus structure
- Travel reimbursement
- Opportunity for advancement within a rapidly growing national brand
This is our home state. We produce here. We operate here. And we expect to win here.
This role is about building Loud Lemon into a dominant brand across North Carolina through execution, relationships, and relentless market presence.
If you know how to make a brand show up and sell — we want to talk.
Salary : $60,000 - $78,000