What are the responsibilities and job description for the Area Sales Manager/Merchandiser - Cascadia Managing Brands Client position at Nosh.com (by BevNET)?
Now Hiring: NYC Sales & Merchandising Lead — Borjomi USA
Location: New York City
Role Type: Full-time (Field-Based)
Reports To: Cascadia Team / Borjomi USA
Start Date: January 2026
About Borjomi
Borjomi is the original digestive aid — a naturally carbonated volcanic mineral water trusted for over 135 years. Globally ranked among the Top 5 fastest-growing premium water brands, we’re now launching in the U.S. with a clear message:
Our mission? Bring real digestive wellness to American shelves — no gimmicks, no lab formulas, no influencers pretending to hydrate.
The Role
We’re looking for a hands-on, street-smart Sales Merchandising Lead to build Borjomi’s footprint across New York City’s best delis, cafés, natural grocers, and cultural hotspots.
This isn’t a desk job — it’s for someone who lives in the market, knows how to talk to buyers, and takes pride in turning cold doors into loyal accounts.
Responsibilities
Location: New York City
Role Type: Full-time (Field-Based)
Reports To: Cascadia Team / Borjomi USA
Start Date: January 2026
About Borjomi
Borjomi is the original digestive aid — a naturally carbonated volcanic mineral water trusted for over 135 years. Globally ranked among the Top 5 fastest-growing premium water brands, we’re now launching in the U.S. with a clear message:
Our mission? Bring real digestive wellness to American shelves — no gimmicks, no lab formulas, no influencers pretending to hydrate.
The Role
We’re looking for a hands-on, street-smart Sales Merchandising Lead to build Borjomi’s footprint across New York City’s best delis, cafés, natural grocers, and cultural hotspots.
This isn’t a desk job — it’s for someone who lives in the market, knows how to talk to buyers, and takes pride in turning cold doors into loyal accounts.
Responsibilities
- Open new doors: Secure product placement across top-tier delis, natural stores, cafés, and upmarket independents.
- Merchandise like a pro: Ensure Borjomi looks as premium as it tastes — proper facings, clean tags, and placement next to Poppi / Olipop.
- Execute activations: Support demos, sampling blitzes, and local events.
- Track performance: Use Repsly to log visits, photos, and orders daily.
- Collaborate: Work with Cascadia and distributor partners to maintain momentum and velocity targets (4–6 units per SKU per week).
- 2–4 years field experience in beverage, natural foods, or CPG sales.
- Proven success in opening and maintaining independent or small-chain accounts.
- NYC route knowledge (Brooklyn, Manhattan, Queens).
- Confident communicator — personable but persistent.
- Reliable vehicle, clean record, and ability to self-manage.
- Competitive base salary (~$65,000) performance bonus.
- $600 monthly car allowance ( tolls, parking, gas reimbursed).
- $600 monthly health reimbursement.
- All standard employer contributions & benefits through Cascadia.
- Be part of a global heritage brand entering the U.S. with serious investment.
- Work inside a culture that values honesty, hustle, and real results — not corporate layers.
- Help bring the Gut-Healthy Revolution to life in one of the world’s toughest, most exciting beverage markets.
Salary : $65,000
