What are the responsibilities and job description for the Marketing Coordinator position at NORTHWEST PLUS CREDIT UNION?
POSITION TITLE: Brand & Engagement Coordinator
REPORTS TO: Marketing Director
UPDATED: May, 2026
SALARY: $58,240 - $64,450 annually
Bilingual English/Spanish preferred
SUMMARY
The Brand & Engagement Coordinator is responsible for building and communicating the credit union’s brand through marketing, community engagement and business development initiatives.
This position orchestrates the organization’s media and member engagement activities. This includes working with outside vendors and consultants to present NW Plus CU stories and media engagements, creating and publishing organic social media content, executing charitable fundraisers, organizing and attending community events, planning and executing member engagement activities, and overseeing online reviews for the credit union, and partnering with members of the Leadership Team to proactivity engage small businesses, community groups, and select organizations to attract new members and increase the use of credit union products and services.
ESSENTIAL FUNCTIONS
- Understand, internalize and live the NW Plus CU Mission, Vision, Values and Service Promises
- Must be able to manage multiple projects at the same time
- Work with vendors and consultants to identify and pitch brand-relevant stories to local media outlets.
- Participate in media interviews as deemed appropriate
- Oversee the organic content published to the NW Plus CU social media channels
- Coordinate NW Plus CU-sponsored charitable fundraising campaigns
- Represent the credit union at community meetings and events
- Business development collaboration with the members of the Leadership team to engage select groups, organizations and businesses.
- Identify, organize and execute member engagement activities
- Cultivate positive relationships with relevant community partners in Snohomish and Skagit Counties (example, Everett Community College and Skagit Community College)
- Oversee solicitation of and response to online reviews for the credit union’s branches
- Participate in the planning and execution of the NW Plus CU annual member meeting
- Other tasks and duties as assigned
Education and Skills Required
Education
- Bachelor’s Degree preferred
- At least 2 years of experience in Public Relations, Marketing, Community Engagement or similar field preferred.
Skills
- Strong written and verbal communication skills with an ability to communicate with people at all levels inside and out of the organization
- Business/Relationship building experience and comfortable conducting outreach to organizations and businesses
- Must be comfortable participating in broadcast interviews and speaking in front of in-person groups.
- Flexibility to occasionally work evenings or weekends
- Proficient in creating and publishing effective organic content for Facebook, Instagram and LinkedIn
- Ability to identify opportunities and act upon them to produce results
- Well-developed organizational skills with the ability to prioritize and execute multiple initiatives simultaneously
- Commitment to understanding industry advertising regulations by pursing credit union and self-initiated trainings and market research
- Work closely and professionally with NW Plus CU vendors
Physical Demands
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The employee will operate in a general office environment, using office equipment such as a phone, calculator and a computer. The employee must be able to bend and squat occasionally.
- Noise level in the work environment is usually quiet to moderate as compared to a private office with foot traffic and office equipment. The employee must be able and willing to interact frequently with the public.
NOTE: Job descriptions are not intended, and should not be constructed to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with the job.
The credit union is an Equal Opportunity employer. Background reviews, including criminal and credit histories conducted prior to selection.
Salary : $58,240 - $64,450