Website Technologies Manager

Description

Position Description

The Website Technologies Manager oversees the functionality, performance and optimization of Northwest Nazarene University’s primary website and related digital platforms. This role ensures an excellent user experience through effective content organization, search engine optimization and integration with marketing systems. With a strong technical foundation and a focus on operational excellence, the Website Technologies Manager manages the University’s WordPress environment, implements SEO and SEM strategies, and provides data-driven insights to improve web effectiveness and lead conversion. 

This is a full-time, non-exempt position reporting to the Director of Marketing and Communications. 

Essential Functions

The duties and responsibilities of this position include, but are not limited to:

• Manage the University’s WordPress website, ensuring functionality, accessibility, security and performance

• Maintain website content architecture, page hierarchy and navigation for usability and SEO best practices

• Conduct keyword research and implement SEO strategies to improve search rankings and visibility

• Manage SEM campaigns, monitor performance and adjust for optimal ROI

• Develop, build and maintain marketing landing pages to support digital campaigns and lead generation

• Set up and maintain lead-conversion tracking across multiple platforms, including Google Analytics, Tag Manager and Slate integrations

• Generate and interpret website analytics and campaign performance reports, providing actionable insights to improve outcomes

• Monitor user behavior and engagement patterns to recommend UI/UX improvements that enhance conversion and experience

• Conduct competitor analysis to benchmark performance and identify opportunities for digital growth

• Serve as a Slate CRM Super User, supporting lead tracking, form integrations and data quality between web and enrollment systems

• Manage relationships with external technology and web-related partners

• Collaborate with the Marketing & Communications team to ensure the website aligns with brand and communication goals

• Serve as backup support for other digital technologies within the department

• Perform other duties as assigned

Requirements

Required Qualifications

• Bachelor’s degree

• 2 years of directly related professional experience

• Proficiency in WordPress (content management, plugins, themes and optimization tools) or similar website management system

• Working knowledge of SEO/SEM tools such as Google Analytics, Google Search Console, Google Tag Manager and Google Ads

• Strong understanding of web performance metrics, data interpretation and user experience principles

• Familiarity with CRM or marketing automation platforms (experience with Slate ideal)

• Ability to manage multiple projects, meet deadlines and adapt to changing priorities

• Excellent written and verbal communication skills, with an eye for clarity and accuracy

• Detail-oriented with a commitment to data quality and continuous improvement

• Familiarity with data visualization and reporting tools (e.g., Looker Studio or Power BI)

• Ability to maintain a high degree of confidentiality

• Commitment to and understanding of the University’s mission, vision and values 

Compensation

Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development and a retirement program.

Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religious preference.