Communications & Multimedia Specialist

NORTHWEST INDEPENDENT SCHOOL DISTRICT

Title: Multimedia Specialist (0457)

Reports To: Executive Director of Communications

Duty Days: 235 Days

Dept./Campus: Communications

Wage/Hour Status: Exempt

Pay Grade: T20

Date Revised: 01/2026

Primary Purpose:

To assist in the district’s overall communications program through effective, professional video communications with internal and external audiences and support the Communications Department’s day-to-day functions. The Multimedia Specialist is responsible for the creation and execution of videography and related graphical elements for both the Communications Department and, when needed, other district departments and NISD schools. The Communications and Multimedia Specialist is also responsible for graphic production, event assistance and coordination with video-related student programs.

Qualifications:

· Bachelor’s degree in multimedia journalism, radio/television, graphic arts, communications technology or related field (strongly preferred)

· Previous experience in school or television videography (strongly preferred)

· Experience in videography and photography as well as video production and editing

· Experience scripting and shooting short-form video segments

· Experience with the Adobe creative suite, primarily including Premiere and Affect Effects

· Knowledge and operational understanding of live-streaming services, such as Facebook Live and YouTube

· Knowledge of audio mixing and recording

· Ability to script video portions for use during in-person events

· Ability to think independently and solve problems

· Ability to efficiently manage time and meet deadlines

· Professional appearance and willingness to attend community events

· Knowledge of media relations and public relations functions

· Knowledge of ADA standards compliance

· Knowledge of FERPA and Texas Public Information Act

Major Duties and Responsibilities:

1. Write, produce and edit video content used to tell the story of Northwest ISD, its schools and its departments.
2. Work with district and campus leaders to determine newsworthy events and coordinate video coverage.
3. Coordinate video aspects of events and special projects as needed.
4. Coordinate video and photo shoots; take and edit video and photo content for district materials, presentations and events as assigned.
5. Upload video content to appropriate online channels, including both self-created content and standardized content from other sources, such as school board meeting recordings.
6. Update district-level electronic signage through content management systems.
7. Comply with copyright laws, privacy and public information laws, all district policies, operating procedures, and any other legal requirements as required.
8. Assist with and support district events as needed. Frequently attend both district and school events.
9. Assist and collaborate with the creative media production coordinator as needed.
10. Contribute to the District Improvement Plan, as assigned, including creating goals and strategies as well as monitoring end-result effectiveness through metrics and accountability measures.
11. Follow emerging video and communications trends to innovate communications methods with school district communities.
12. Project a positive image of Northwest ISD with a professional appearance and demeanor.
13. Maintain active membership in professional organizations.
14. Responsible for completing all other duties as assigned.
15. Supervisory Responsibilities: N/A

Equipment Used:

Audiovisual equipment, cameras, personal computer, laptop, projector, printer, scanner, copier, fax machine, and digital sending device.

Working Conditions:

· Be a strong self-starter and self-motivator.

· Frequent districtwide travel and occasional statewide travel.

· Occasional prolonged and irregular hours.

· Be available to work on evenings or weekends, if necessary.

· Regular and punctual attendance at the workplace and on assignments.

· Ability to work with frequent interruptions and maintain emotional control under stress.

· Ability to manage multiple projects and meet deadlines.

· Standard office equipment, including personal computer and peripherals.

· Prolonged sitting, occasional bending/stooping, pushing/pulling, twisting, overhead reaching and walking.

· Repetitive hand motions, frequent keyboarding and use of mouse; occasional overhead reaching.

· Occasional light lifting and carrying (less than 15 pounds).

· Potential occasional exposure to extreme heat or extreme cold at events.

This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

Salary : $64,228 - $92,931