What are the responsibilities and job description for the AAM - Digital Marketing Specialist position at Northway Toyota?
Considering only candidates in the Capital Region of NYS! On-site work
We are looking for an experienced Digital Marketing Specialist, part-time 20 – 25 hours per week, to work with our Toyota, Audi and BMW dealerships. You will work closely with leadership to develop and execute strategic marketing initiatives that align with organizational growth objectives, while also support the sales and service teams through impactful campaigns and marketing materials.
Responsibilities include:
• Leading and executing digital marketing initiatives, including SEO, SEM, website content management, and creation of marketing materials, while coordinating efforts with external vendors.
• Developing and producing engaging digital and print content-email campaigns, web copy, and social media posts.
• Partnering with leadership to design and implement marketing campaigns.
• Conducting market research to stay current on industry trends, competitor activities, and emerging technologies relevant to automotive retail sales and service.
• Oversee vendor relationships for the production of marketing collateral, promotional materials, and related marketing services.
• Collaborate with external agencies and creative partners.
• Monitor and report on campaign performance metrics.
Hourly rate is $25 per hour.
You should be skilled in digital marketing, including SEO, SEM, social media, paid campaigns, and e-mail automation. You should also possess familiarity with AI-assisted tools (e.g., ChatGPT, SEMrush AI) and Adobe Illustrator for light design work.
Position will be on-site. Some remote work may be required due to business needs and additional hours may be needed for on and off-site events.