Sales Manager

The Hotel Sales Manager develops and implements sales strategies to increase hotel occupancy, meeting room bookings, and overall revenue. This role involves building strong client relationships, identifying new business opportunities, negotiating contracts, and collaborating with other hotel departments to ensure exceptional guest experiences.

Key Responsibilities

• Develop and execute sales plans to achieve revenue and occupancy targets.
• Identify and pursue new business opportunities through prospecting, networking, and referrals.
• Build and maintain relationships with corporate clients, travel agents, event planners, and key accounts.
• Conduct hotel tours and presentations for prospective clients.
• Prepare and negotiate contracts, proposals, and pricing agreements.
• Coordinate with the reservations, front office, food and beverage, and events teams to ensure smooth execution of bookings.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
• Attend trade shows, networking events, and industry meetings to promote the hotel.
• Prepare sales forecasts, reports, and budgets for management review.
• Achieve monthly, quarterly, and annual sales targets.
• Ensure high levels of customer satisfaction and resolve client concerns promptly.
• Maintain accurate records of sales activities using CRM or hotel management systems.

Qualifications

• 3–5 years of experience in hotel sales, hospitality, or a related sales role.
• Proven track record of meeting or exceeding sales targets.

Required Skills

• Strong sales, negotiation, and closing skills.
• Excellent communication and interpersonal abilities.
• Customer-focused with strong relationship-building skills.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.
• Proficiency in Microsoft Office Suite and hotel management software.
• Analytical and problem-solving skills.
• Ability to work under pressure and meet deadlines.

Working Conditions

• Full-time position with occasional evening, weekend, or holiday work.
• Frequent local travel to meet clients and attend networking events may be required.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Occupancy rate growth.
• Number of new corporate accounts acquired.
• Client retention rate.
• Banquet and event bookings.
• Customer satisfaction scores.
• Average Daily Rate (ADR) and Revenue per Available Room (RevPAR) contribution.