Retail Sales and Marketing

Marketing Leadership & Strategy

• Develop and execute the company-wide marketing strategy, aligned with organizational goals and brand voice across all channels (digital, print, in-store, etc.).
• Collaborate with leadership to identify marketing opportunities and effective campaigns.
• Oversee creative development, procurement, and distribution for all marketing materials - in-store signage, digital assets, social advertising, and promotional campaigns.
• Manage internal and external communications to ensure a consistent brand voice.

Local Sales Growth & Business Development

• Identify and pursue local fleet opportunities to expand fuel and car wash account sales.
• Maintain local relationships to ensure the best customer care.
• Support and partner with retail locations to execute local store marketing initiatives that drive traffic and revenue.
• Track performance of campaigns and partnerships, making data-driven recommendations to optimize ROI.
• Monitor and report on performance metrics for marketing campaigns and account growth.

Community Engagement & Events

• Plan, coordinate, and lead community events to increase brand awareness and deepen relationships and customer loyalty.
• Establish and nurture partnerships with local organizations, schools, nonprofits, and influencers to further the company’s mission.
• Represent the company at community functions, sponsorship events, networking events, and industry gatherings.
• Build and maintain relationships with local schools, nonprofits, first responders, and other key partners.

Mission & Values Advocacy

• Act as a cultural ambassador who embodies and promotes the company’s mission and core values across customer and employee experiences.
• Integrate mission-driven messaging into all marketing and outreach efforts.
• Ensure community engagement initiatives reflect and support our purpose-driven brand.
• Ensure all marketing and engagement efforts reflect our commitment to community, service, integrity, and local impact.

Team Collaboration & Cross-Functional Work

• Work closely with retail, propane, and wholesale operations, along with leadership teams to align marketing efforts with business needs.
• Manage vendor and agency relationships, including graphic designers, printers, and event planners.

Partner with all 36 locations throughout our company in ND and MN- Travel Required

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience) preferred.
• 5 years of experience in marketing, community engagement, sales, or retail-based business development.
• Proven ability in creative development, design and execution of local marketing and promotional strategies.
• Excellent communication, relationship-building, and project management skills.
• Comfortable with both strategic planning and day-to-day execution.
• A self-starter with a passion for community impact and customer engagement.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Preferred Skills

• Proficiency in design tools (Canva, Adobe Creative Suite) and digital marketing platforms.
• Familiarity with retail operations and store-level marketing execution.
• Experience in the retail, fuel, or convenience store industry.
• Familiarity with local marketing strategies and community relations best practices.
• Experience in sales and CRM experience.