What are the responsibilities and job description for the External Communications Manager position at Northbay?
At NorthBay Health, the External Communications Manager will lead strategies and execution for NorthBay Health’s external communications, elevating our reputation as a trusted healthcare provider in Solano, Napa, and Yolo counties. This role is responsible for shaping how the organization is perceived by community members, patients, partners, and the media. With oversight from the Director of Communications, the External Communications Manager will manage media relations, social networks, and storytelling that highlights NorthBay’s unique mission and affiliation with world-class partners. The position will directly manage the Social Media and Engagement Specialist to ensure an integrated and impactful approach to external communications. Key internal partners for communication development will include Human Resources, Government Relations and NorthBay Health Foundation.
Qualifications:
Education: Bachelor’s degree in communications, Journalism, Public Relations, or related field.
Experience: Five (5 ) years of experience public relations, media relations, or external communications; healthcare or nonprofit experience strongly preferred. Four (4) years progressively responsible management experience within the last 3 years in the discipline.
Skills: Demonstrated success securing media coverage and managing press inquiries. Strong writing and editing skills; ability to craft clear, compelling messages for diverse audiences. Experience leading digital and social media strategies, including analytics and performance measurement. Ability to manage sensitive issues with discretion, professionalism, and timeliness.
Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. Ability to build relationships across all levels of the organization and influence stakeholders.
Hours of Work: Monday through Friday; eight hours each day; some weekend and holiday assignments. Hybrid schedule optional with a minimum 3 days a week on-site.
Compensation: $120k to $135k based on years of experience doing the duties of the role.