What are the responsibilities and job description for the French Content Writer position at North Star Network?
About North Star Network
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30 countries.
Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.
We're a multicultural and fully remote company uniting 50 in-house and 200 external experts from more than 20 nationalities across Europe, Africa, and the Americas.
About The Role
We're on the lookout for a
Content Writer
to create engaging, accurate, and SEO-optimized content for our
sports and iGaming
-
Western Europe Business Unit
.
If you're a
skilled writer with a passion for sports, betting, and digital storytelling
— and love turning ideas into impactful, data-driven articles — this role is for you.
You'll join forces with our
Content Managers
,
Editors
, and
SEO specialists
to produce content that informs, inspires, and performs across NSN's network of high-traffic websites.
Key Responsibilities
- Content Creation
- Write original, high-quality articles following provided briefs, tone, and structure.
- Adapt your style to match different markets, audiences, and brands.
- Ensure factual accuracy, clarity, and a consistent, engaging tone.
- Meet content volume and deadline expectations while maintaining top editorial quality.
- Research relevant topics, trends, and operators to ensure up-to-date and reliable information.
- Bring first-hand experience and in-depth expertise where applicable.
- SEO Integration
- Apply SEO best practices (keywords, internal linking, meta tags, structured formatting).
- Optimize content for visibility, engagement, and conversion.
- Collaborate with SEO and content teams to update and improve existing content.
- Monitor article performance and use feedback to refine writing and targeting.
- Review and refresh older content to maintain relevance and authority.
- Collaboration & Feedback
- Work closely with Editors and Content Managers to refine drafts and integrate feedback.
- Maintain consistent tone and quality across brands and markets.
- Participate in content workshops and reviews to continuously improve.
- Communicate proactively about progress, challenges, and content ideas.
- Compliance & Quality
- Ensure all content complies with editorial, brand, and regulatory standards — particularly for iGaming and sports-related topics.
- Maintain accuracy and neutrality when covering operators, games, or predictions.
- Proofread your own work to minimize revisions.
- Stay informed on market regulations, trends, and audience expectations.
What We're Looking For
- Native or fluent English and French speaker.
- Significant experience as a Content Writer, Journalist, or SEO Copywriter — ideally in sports, iGaming, or related digital media fields.
- Strong understanding of SEO fundamentals and digital publishing.
- Excellent research, writing, and editing skills.
- Ability to work independently while managing multiple deadlines.
- Detail-oriented, creative, and passionate about delivering high-quality content.
- Familiarity with content management systems (e.g., WordPress) is a plus.
What We Offer
- Work on some of our most exciting and high-traffic platforms, including Football Whispers, Top Mercato, and Bojoko, reaching millions of sports fans worldwide.
- 100% remote work possible.
- Join a dynamic, multicultural team passionate about sports and digital media.
- Career development opportunities in a fast-growing global company.
- A culture of autonomy, ownership, and innovation.
- Competitive salary, based on experience and seniority.
Ready to Join Us?
If you're passionate about sports, content, and iGaming — and you thrive in a fast-paced, international environment — we want to hear from you.
Apply now and help shape the voice of NSN's global audience