Vice President, Enrollment and Marketing/Communications

Vice President,
Enrollment and
Marketing/Communications

About the University
Located at the foothills of the scenic Blue Ridge Mountains in northern Greenville County, South Carolina, North
Greenville University (NGU) is a private liberal arts institution recognized as one of the most notable Christian
universities in the Southeast.
At the heart of NGU is a Christ-centered community of genuine, caring faculty and staff members committed to
providing every student with a quality educational experience and hands-on opportunities for spiritual growth and
service on campus, in the local community, and around the world. NGU features 125 undergraduate, graduate,
and online degree programs on the main campus in Tigerville, Greer Campus, or global online campus.
History
On October 14, 1891, the North Greenville Baptist Association appointed a committee of nine men to determine the
best location for establishing a new high school in the northern region of Greenville County, South Carolina. The
work of the committee led to the establishment of what later became North Greenville University. Benjamin F.
Neves offered ten acres of beautiful, rolling land — located midway between Glassy Mountain to the north and
Paris Mountain to the south. By 1892, the first building was completed and ready for occupancy, and North
Greenville High School began enrolling students on January 16, 1893.
The college continued to grow over the next 113 years, adding new
bachelor’s degree programs in 1992 and earning status as a university. In
2006. NGU began offering graduate degree programs. Today, the university Mission
continues to be affiliated with the South Carolina Baptist Convention and
offers 125 undergraduate, online undergraduate, and graduate programs North Greenville University
including both master’s and doctorate degrees. exists to glorify God by
cultivating graduates who
North Greenville has benefited from a stable enrollment, strong academic are equipped to serve as
programs, and quality campus facilities. Throughout this period of transformational leaders for
development, however, the fundamental purpose for North Greenville church and society.
has remained constant: to provide a quality educational experience in the
context of genuine, Christ-centered community.

Academics
North Greenville is a teaching institution, which means professors themselves teach the courses, and classes
are small enough that students have the opportunity to get to know their teachers. The faculty is committed to
excellence in the classroom, and faculty research is always closely connected to student learning.
North Greenville offers more than 115 areas of study for traditional undergraduate students, seven online
degree programs for adult students pursuing an undergraduate education, and graduate programs in business,
education, music education, medical science, and Christian ministry.
College of Business & Entrepreneurship
College of Christian Studies
College of Communication & Fine Arts
College of Education
College of Humanities & Sciences
Honors Scholar Program
T. Walter Brashier School of Graduate Studies
Adult and Online Undergraduate
Leadership and Professional Development
Athletics
The Crusaders are composed of 20 teams representing North Greenville University in intercollegiate athletics,
including men and women’s basketball, cross country, golf, soccer, tennis, cheer, and track & field. Men’s
sports include baseball and football. Women’s sports include volleyball and softball. The Crusaders compete
in NCAA Division II and are members of Conference Carolinas and Gulf South Conference for football. The
NGU Crusaders are the 2022 NCAA Baseball Division II National Champions, NGU’s first NCAA National
Championship.
Student Experience
The Office of Campus Ministries & Student Engagement provides a variety of Christ-centered services and
ministries to students – intended to build community and connect students with campus life opportunities. All
students are welcome to participate in career planning services, counseling services, intramural sports, Baptist
Collegiate Ministry, Student Government Association, and numerous student-led clubs and organizations. The
Office of Residence Life provides further development for students living in residence halls. These offerings
are extended from the framework of developing each individual student to become a transformational leader in
church and society.

The Opportunity
The Vice President for Enrollment and Marketing/Communications (VPEM) is an incredibly rewarding
opportunity to promote the Christ-focused education found on North Greenville’s main campus, Greer
Campus, and global online campus. This new leader is invited to an incredible location in the foothills of the
Blue Ridge, close to a vibrant growing city, and within a short drive of the coast. A solid foundation for growth,
an unmatched community culture, and a team of exceptional leaders are all in place and on which the VPEM
will continue to build. A visionary president who is highly engaged in higher education and a new master
plan have paved the way for new buildings and legacy projects which will attract new students, families, and
partners to NGU.
The VPEM provides strategic leadership and direction to attract students to a diverse Christian university
campus, community, and culture. As a result, the Vice President collaborates with key stakeholders to design,
develop, and implement comprehensive and innovative strategic enrollment and marketing plans which
complement the institution’s strategic plan.
North Greenville University is seeking a gifted senior leader with demonstrated experience and expertise to
lead long-term direction and strategies for enrollment, admission, marketing, and communications. Utilizing
creative strategies and the talents of a dedicated team, this leader will firmly establish the university in key
markets while entering new markets and elevating the brand of NGU.
The VPEM serves as the university’s chief enrollment and marketing officer leading new student enrollment
and marketing for all programs on all campuses. The VPEM reports to the Executive Vice President, while
working closely with the President, and is a key member of the President’s executive leadership team.

Responsibilities

• Lead admissions personnel for all programs in all locations

to achieve enrollment targets.

• Supervise admissions and marketing/communication

personnel to ensure achievement of recruitment goals and
overall branding of the university.

• Develop marketing resources and strategic campaigns

for student recruitment including social media, web-based
communication, and website management for recruitment
purposes and printed materials.

• Facilitate communication and cooperation within and

among university constituents, internally and externally, to
support enrollment initiatives and goals.

• Provide budgetary oversight for all offices in the enrollment

and marketing/communication division.

• Provide oversight for the creation and implementation of

strategic enrollment and marketing plans.

• Supervise and direct the university’s student related

marketing and research initiatives.

• Participate as a member of the EVP’s management team

and the President’s executive council.

• Serve on a variety of committees and task forces.
• Evaluate and utilize existing technology and information

systems used in the enrollment areas.

• Develop and cultivate leaders among staff by recognizing

skill sets and providing opportunities for growth.

• Serve as Executive Leadership Council liaison to the Board

of Trustees Student Services and Enrollment Committee.

• Position responsibilities may be adjusted to align with

the experience, interests, and skill set of the successful
candidate.

Characteristics

• Effective in establishing and maintaining collaborative relationships throughout the organization.
• Keen analytical skill and strategic use of data in decision-making.
• Adept problem-solving in a high-volume, fast-paced, and goal-oriented atmosphere.
• Demonstrated ability to effectively develop, mentor, and support an effective enrollment leadership team

who consistently produce measurable results.

• Attuned to Southern Baptist life and work; serve as a resource and strategic partner for church and faith

leaders in the region.

• Expertly identify and create opportunities for new student enrollment.
• Deep commitment to academic development and demonstrated success in collaborating within all levels

of the institution.

• Demonstrated ability to successfully lead institutional growth and change initiatives.
• Strong commitment to student service and family relations.

Qualifications

• Minimum of 5 years of experience in enrollment management leadership within a comprehensive institution

and with graduate, online, adult, and traditional undergraduate student recruitment, enrollment, and
marketing; experience with Slate a plus.

• Bachelor’s degree required; Master’s degree preferred.
• A deep personal faith which integrates Christian values in all aspects of leadership as well as support,

affirm, sustain, and clearly articulate the values and identity of North Greenville University; a member of a
Baptist church or congregation of similar faith and practice; member of a Southern Baptist church a plus.

• Fully support, affirm, and promote the university core values, statement on human flourishing, community

code of conduct, and statement of faith.

Applications and Nominations
Applications and nominations will be accepted until a Vice President for Enrollment and Marketing/
Communications is appointed. For most favorable consideration, applicants should immediately submit
a resume and letter of interest addressed to the Vice President for Enrollment and Marketing Search
Committee. Nominations, expressions of interest, and applications will be handled with complete
confidentiality and should be submitted directly to:
Price Harding Michael Nichols, Ed.D.
Partner Executive Search Consultant
678.448.0015 470.202.9723
pharding@carterbaldwin.com mnichols@carterbaldwin.com
Jake Hooper Beth Miller
Research Consultant Search Coordinator
470.574.5890 770.238.1355
jhooper@carterbaldwin.com bmiller@carterbaldwin.com

Greenville, South Carolina
Situated in the foothills of the Blue Ridge Mountains, the Greenville region is among the fastest growing in
the United States and has been ranked as “one of the best places to live” as well as the “Friendliest City”
in the United States.
Situated in the heart of the Upcountry, Greenville offers great shopping, entertainment, historic, scenic, and
family attractions. The nationally acclaimed downtown features tree-shaded streetscapes, public artwork,
parks, shops, a variety of annual festivals, and a 60-foot waterfall. The City of Greenville is a true walking
town packed with unique boutiques, independent coffee shops, a bustling food scene, and art galleries.
Southern hospitality comes to life as the city welcomes visitors and new residents. Nature is everywhere
– mountains and rolling hills, picturesque waterfalls, numerous lakes, even beaches just over three hours
away.
The region is home to several professional sports teams, including a minor league baseball team, a minor
league hockey team, and USL and USL-W soccer teams. Greenville also hosts NCAA sporting events
and a wide range of events fill the calendar year-round including two premier culinary and arts festivals.
From families and foodies to cyclists and culture lovers, there is a wide variety of people, attractions, and
activities, many of them centered in the compact downtown district. At every turn, there is undeniable
warmth and vitality in this thriving city.

Job Type: Full-time