Marketing Solutions Analyst

About Us

At North Carolina Farm Bureau Insurance, we take pride in our strong, community-oriented roots that began right here in North Carolina. In 1953, our company was born out of the need to provide insurance coverage to our farmers and rural communities. Now, with local offices in each of the 100 counties, we provide services to all North Carolinians across the state. Here at NCFB we are a familiar face in the community with a service oriented mindset that truly sets us apart. Guided by our mission, we are deeply committed to both our neighbors and employees. Helping you is what we do best! If you are passionate about making a meaningful impact and value a people-centered culture, we invite you to join us!

About the Role

Are you a tech-savvy analytical thinker who thrives at the intersection of marketing and information systems? We are seeking a dynamic individual to serve as a vital bridge between our Marketing and Information Systems (IS) departments. Work with senior Marketing management team and Information Systems on analyzing current Marketing systems ecosystem, developing strategic technology and systems roadmap. Develop and coordinate user-oriented testing and implementation of modified and/or new computer systems/applications or processes. Serve as a liaison between the Marketing Department and other departments, especially the Information Systems (IS) Department, by providing an advanced technological and communicative bridge between Marketing business objectives/requirements. If you are ready to shape our technological future, we invite you to apply.

Education and Experience

· Bachelor’s degree in Computer Information Systems, Business, Mathematics or related field

· Three (3) years related experience and/or training

· Applicants with equivalent combination of education and experience will also be considered

Required Skills and Abilities

· Proficiency in use of Microsoft Office applications especially excel and querying tools. Proficiency in SQL.

· Proven knowledge of programming concepts and/or languages.

· Strong written and verbal communication skills are essential

· Demonstrated strong logically and analytical capability

· Strong teamwork and collaborative skills, including excellent interpersonal skills and demonstrated ability to work successfully, independently, and as a team with people

· Ability to build consensus and establish strong working relationships with personnel at all levels of the organization.

Location & Commitments

· Full-time role based at our Corporate Office in Raleigh, NC 27612

Responsibilities of the Role

• Systems Analysis & Strategy: Collaborate with the Marketing and Information Systems departments to analyze current system functionality and processes, document workflows, and develop a strategic roadmap for streamlining the system environment and achieving desired future states.
• Project Leadership & Implementation: Participate in projects to assess and replace existing systems as outlined in the roadmap. Responsibilities include requirements gathering, technical research, solution selection, implementation, testing, and validation of new systems.
• Requirements Evaluation: Evaluate marketing requirements for new or modified systems/applications to determine feasibility, compatibility with existing infrastructure, and project prioritization.
• Testing & Quality Assurance: Develop comprehensive testing strategies and plans, including detailed project task lists, to validate new or modified systems against marketing objectives and resolve any discrepancies before implementation.
• Post-Implementation Monitoring: Monitor new or modified systems post-implementation and suggest future potential enhancements.
• System Troubleshooting & Support: Troubleshoot Marketing systems/applications (including, but not limited to, the Agency Commission System, Bonus System, In-Force System, and Ranking System), recommending and assisting with implementation of solutions.
• Documentation & Training: Write documentation for new or modified systems/applications and/or business processes.
• Project Management: Effectively manage projects as a business project lead, working with both internal departments and external vendors/contractors.
• Reporting & Analytics: Conduct research and investigation to produce various ad hoc reports and presentations utilizing tools like Microsoft Office, Adobe software, web development software, and querying tools to enable strategic decision-making by management.
• Continuous Improvement: Stay abreast of marketing trends to continuously improve and maximize the Marketing Department’s utilization of computer technology.
• Process Improvement: Identify established marketing business procedures and recommend future business and computer system/application objectives.
• Stakeholder Communication: Regularly communicate project progress, implementation status, and potential issues/problems to Marketing management.

This document is intended to outline the essential responsibilities of the position, and does not limit the tasks that may be assigned or amended by the supervisor.

Pay: $76,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Required)

Ability to Commute:

• Raleigh, NC 27612 (Required)

Work Location: In person

Salary : $76,000 - $120,000