Director - Marketing & Communications

Overview

The Director of Marketing contributes to the development and growth North Arkansas Regional Medical Center through multifaceted roles. The Director has the responsibility for overseeing marketing and communication strategies and plans to include the use of multiple modes of communication for the planning, directing and implementing of strategies and services related to maintain or improving positive community and media relations and increase market share.

Responsibilities

Develop communication strategies for NARMC.

Establish and maintain working relationships with staff and operational leadership to assure awareness of activities in order to disseminate messages to key audiences (from employees to the community) using all available media modes.

Oversee and lead the Marketing and Communications services, supporting managers in their roles as leaders of subgroups; encourage education, training, and development of staff; facilitating common use of technology to improve collection and reporting metrics while smoothing processes to eliminate duplication and ensure timely delivery of milestones; and engaging as often as possible across functional group activities to elicit ideas.

Participate in leadership activities.

Develop, plan and implement special promotional programs to publicize and promote the organization and services; arrange for media coverage as appropriate; schedule exhibits at relevant meetings and conventions; coordinate other special or commemorative events.

Identify most effective methods for implementing market strategy in key market segments by evaluating content and quality of  programs.

Coordinate efforts of physicians, clinical leadership, business managers, service line managers, managed care and financial analysts, communications and public relations staff to accomplish marketing goals and objectives.

Direct the work of staff and contract writers, editors, web developers, graphic designers, communications strategists, videographers, and project managers.

Manage and coordinate all marketing, advertising and promotional activities, which will often include working closely with Business Development to ensure messaging is appropriate and consistent. Conduct market research to determine market requirements for existing and future activities; develop and implement marketing plans and projects for new and existing activities; mange the productivity of the marketing plans and projects; monitor, review and report on all marketing activity and results; determine and manage the marketing budget; deliver marketing activity within agreed budget; and liaise with media and advertising.

As the Marketing director, you will be responsible for coordinating and implementing a plan whose purpose is to create a positive image for NARMC. You will work as the liaison between NARMC and the media by creating press releases or sponsoring events related to NARMC’s image. You will be responsible for managing a staff of specialists to ensure the proposed plan is implemented efficiently and successfully. Your administrative responsibilities may extend to gathering financial reports on the well-bing of the firm and maintain internal firm communications.

Qualifications

REQUIRED

PREFERRED

Bachelor’s Degree in Marketing/ Communications or related field is required.

A Masters in Marketing/ Communications is preferred.

Minimum of five years’ experience in marketing and communications. A minimum of two years supervisory experience.

Experience in healthcare organization.

Must be able to read, write, speak and understand English.

As this is a high-profile position, effective public speaking skills are a must. It is also necessary that you exhibit professionalism at all times as you will be viewed as the figurehead of the firm. You will be required to express a high level of creativity, flexibility and decisiveness in this position. An ability to manage stress and supervise the work of staff is imperative.