Multimedia Specialist

 JOB SUMMARY

Normandy Schools Collaborative is seeking a Multimedia Specialist that will initiate, develop, and produce professional communications using a variety of media, and assist with internal and external communications that directly align with Normandy Schools Collaborative’s Strategic Plan.

Essential Duties and Responsibilities:

• Serve as district journalist and storyteller, highlighting NSC’s people, mission and progress, with a focus on copy creation, quality video storytelling and photography
• Initiate, develop, produce, and edit creative and engaging mission-driven videos, photos, graphics, and written content for the district communication channels (social media, website, e-newsletters, print media, etc.)
• Lead the development and execution of cohesive brand identities across print, digital, and multimedia platforms.
• Design high-quality marketing and promotional materials including social media graphics, presentations, advertisements, brochures, signage, and campaign assets.
• Ensure all visual communications align with established brand standards, voice, and strategic messaging.
• Manage multiple design projects simultaneously while meeting deadlines and maintaining high creative standards.
• Prepare production-ready files for print vendors, digital publishing, and multimedia distribution.
• Maintain and evolve brand guidelines to ensure consistency across all departments and external-facing materials.
• Produces internal and external digital newsletters
• Seek out photo and video opportunities and newsworthy stories in the district
• Manage district website, including content creation and placement
• Work with the director of communications to analyze and develop content for the district’s social media platforms, including Facebook, Instagram, LinkedIn, YouTube and emerging platforms
• Manage and monitor the district’s social media platforms and respond to comments as outlined in our social media guidelines
• Train and support school and district personnel on social media and the latest digital media trends
• Assist with developing and managing annual editorial calendar, including annual events and observances, and newsletter deadlines
• Assist with media relations activities, including writing news releases and alerts, and supervising media on campus
• Assist with graphic design requests from schools and district staff
• Maintain archives of media resources (photos, video, news clips, etc.)
• Assist Director of Communication with districtwide community engagement events and projects.
• Other duties as assigned by Director of Communications

Education and Experience:

• Minimum of a bachelor’s degree in graphic design, journalism or communications-related field.
• Three or more years of experience in video journalism (including filming, directing, and editing), photography and graphic design preferred.
• Public relations/news media experience is a plus, but not required.
• Experience in social media management and written content production.

Special Knowledge and Skills:

• Proficiency in  Adobe Creative Suite programs, including Photoshop, Premiere, InDesign, Canva and S’more.
• Microsoft Office or Google Suite are preferred but not required.
• Familiarity with Associated Press stye.
• Excellent customer service skills in working with students, families, staff, administrators, and the public.
• Ability to initiate, multitask and complete multiple projects in a fast-paced setting and on deadline.
• Availability to work evenings and occasional weekends when needed, including access to reliable transportation.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to walk and use fingers, tools, or controls. The employee is occasionally required to stand and reach with hands and arms. Specific vision abilities required by this job include close vision, color vision, and depth perception. Occasionally the employee will lift up to 50 lbs. such as to lift files and paper.

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet. The employee continuously interacts with the public and staff.

Disclaimer: The information contained in this job description is for compliance with the Americans with Disabilities Act (ADA) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.