What are the responsibilities and job description for the Digital Marketing Strategist position at Norfolk Homes?
About Us
When we started our company in 1992, we had one goal in mind; to build beautiful, distinctive homes with character that served their surrounding communities. We never believed that "one size fits all". Some home builders and construction companies try to design a community by redefining what they think is successful, we prefer to simply enhance the community with unique homes that are a reflection of the regional characteristics, and the people that live in them. It is important for us to never lose sight of what we do; which is more than developing land and build homes, we build trust, communities, and futures. Your home is more than just a financial investment, or a place to hang your hat; we believe your home is an intricate part of who you are. We currently build between 85-100 homes per year for families to build their lives in.
Position Overview
The Digital Marketing Strategist is responsible for creating, curating, and executing original, professional content for Norfolk Homes. This role combines social strategy, photography, videography, and content management to grow brand visibility and engagement across all platforms. This role encompasses social media, paid advertising, SEO, email marketing, content strategy, and analytics. You will develop and implement data-driven campaigns to increase Norfolk Home’s brand visibility, generate qualified leads, and support overall business growth. By combining creativity with analytical skills, the Digital Marketing Strategist will play a key role in connecting with target audiences, strengthening brand positioning, and achieving measurable business objectives.
ESSENTIAL DUTIES and RESPONSIBILITIES:
Strategy & Planning
- Develop, implement, and refine digital marketing strategies that align with business goals.
- Identify and segment target audiences, perform competitive analysis, and stay current with platform and industry trends.
- Collaborate with leadership to plan integrated campaigns that combine social media, SEO, paid ads, and email marketing.
Campaign & Channel Management
- Manage digital ad campaigns across platforms (Google Ads, Meta, LinkedIn, etc.), including budget allocation, A/B testing, and audience targeting.
- Oversee website updates, landing pages, and SEO initiatives to increase web traffic and conversion rates.
- Coordinate cross-channel campaigns to ensure brand consistency and maximize reach.
Content Creation & Calendar Management
- Capture compelling photography and videography that showcases Norfolk Homes, communities, events, and behind-the-scenes stories.
- Edit and format content optimized for each platform (Instagram, TikTok, Facebook, etc).
- Ensure all content is on-brand and aligned with company values and goals.
- Leverage social media trends to create timely, engaging, and shareable content
- Develop and manage a comprehensive content calendar across digital channels.
- Create and publish engaging multimedia content (copy, graphics, and video) tailored to different platforms and target audiences.
- Ensure all content aligns with brand standards and marketing objectives.
Community Engagement
- Monitor and manage social media interactions, respond to inquiries, and build a strong online community presence.
- Collaborate with internal teams to highlight company achievements, culture, and services.
Analytics & Optimization
- Track and analyze campaign performance using digital analytics tools (Google Analytics, LASSO, etc.).
- Report on KPIs, ROI, and campaign effectiveness with actionable recommendations for optimization.
- Leverage data to continuously improve strategies, content, and channel performance.
Innovation & Expertise
- Stay updated on emerging digital marketing trends, tools, and best practices.
- Recommend new platforms, strategies, and technologies to keep the company competitive.
QUALIFICATIONS and EXPERIENCE:
- Education: Bachelor’s degree in Marketing, Communications, Business, or related field; advanced certifications in digital marketing are a plus.
- Experience: 5 years of proven success in digital marketing, including managing paid ads, SEO, social media, and content strategy.
- Campaign Management: Expertise in running and optimizing multi-channel digital campaigns with measurable ROI.
- Technical Skills: Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, HubSpot (or similar CRM/automation tools), and SEO tools (SEMRush, Moz, etc.).
- Content Creation: Ability to craft compelling written, visual, and video content tailored to different audiences. (Photography and videography)
- Project management: Ability to manage multiple projects, track timelines, and adhere to budgets.
- Analytical Ability: Strong data analysis skills to evaluate campaign performance and inform decision-making.
- Communication: Excellent written and verbal communication skills; ability to collaborate across departments.
- Strategic Thinking: Strong problem-solving, adaptability, and ability to manage multiple projects in a fast-paced environment.
POSITION DETAILS
Type: Full-Time, On-Site
Schedule: Monday – Friday, standard business hours
Location: Ann Arbor, MI
Compensation: Competitive salary commensurate with experience, plus benefits
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person