Senior Manager of Brand & Creator Partnerships

About the Company

NOCD is an award-winning digital health company focused on identifying people with obsessive-compulsive disorder (OCD) and managing them using evidence-based treatment. OCD affects over 181 million people globally and is ranked by the World Health Organization as one of the top 10 most disabling conditions. Despite this, over 90% of people with OCD are unable to access effective care due to stigma and misdiagnosis—earning it the nickname “the secret illness.” NOCD is solving this global problem by identifying OCD patients online and managing them using our evidence-based OCD treatment platform. Members can access licensed mental health professionals with specialized training in OCD, receive video-based teletherapy, and engage with tech-enabled tools and moderated communities for continuous support. Today, NOCD manages the largest community of OCD patients in the world—and we’re just getting started. NOCD is part of Noto, a new mental health platform focused on expanding access to specialized, evidence-based care across multiple conditions. In addition to supporting NOCD, this role will also contribute to the growth of Rebound, our specialized therapy program for trauma disorders.

About the Role

We are seeking a Senior Manager of Brand & Creator Partnerships to lead our influencer, creator, and celebrity partnership strategy. This role will help bring greater awareness and understanding to obsessive-compulsive disorder (OCD) and trauma disorders by partnering with creators and talent who can share authentic stories and help people recognize that effective treatment exists. The ideal candidate is both strategic and hands-on, with experience identifying and securing talent, negotiating partnerships, and executing integrated campaigns across channels including TV, digital, and social. This person will play a key role in destigmatizing severe behavioral health conditions by building campaigns with influencers and shaping how our brand and mission show up in culture.

Responsibilities

• Lead and evolve the company’s brand strategy, voice, and positioning across influencer, creator, and brand partnership campaigns while building and scaling influencer and creator programs that drive awareness, trust, and cultural relevance.
• Identify, evaluate, and secure talent ranging from micro-creators to celebrity partners for high-impact brand campaigns, while cultivating relationships with talent agencies, creator managers, and industry partners to source new opportunities.
• Develop partnership proposals and negotiate agreements with creators, talent managers, and agents, and own execution of partnership campaigns including managing contracts, timelines, deliverables, and budgets.
• Collaborate with paid media and content teams to amplify campaigns and execute integrated brand activations across TV, digital, and social channels.
• Define and track success metrics for influencer and partnership campaigns while analyzing campaign performance and audience insights to optimize future partnerships and brand strategy and measure ROI.

Qualifications

• 5 years experience in brand marketing, integrated marketing, or brand partnerships.
• Experience leading large-scale brand campaigns and creator partnerships.
• Strong understanding of digital platforms (YouTube, TikTok, podcasts, social media).
• Proven ability to build and scale influencer and creator strategy from sourcing to briefing to execution.
• Strong leadership and cross-functional collaboration skills.

Preferred Skills

• Experience working with celebrity level campaigns.
• Background in service oriented or mental health consumer brands.
• Experience launching viral or culturally relevant campaigns.

What We Offer

• Comprehensive benefits package, including medical, dental, vision coverage, and 401(k) match
• PTO based on an accrual system
• Casual and engaging startup environment with an outstanding mission-driven team atmosphere
• NOCD provides 12 weeks of fully paid parental leave for the primary caregiver, and 6 weeks of fully paid leave for the secondary caregiver, for qualifying full-time employees.