What are the responsibilities and job description for the Sales Development Representative position at NLB Services?
Role: Sales Development Representative
Location: Mount Laurel, NJ
Job Type: Full-Time
Primary Tasks:
- Follow-up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects
- Be responsible for educating and developing prospects leading to hand-off to sales teams
- Leverage target prospects lists and penetrate key accounts
- Engage in various means of cold outreach into prospects generated by variety of sources including phone, email, marketing, and specific piece of content
- Identify key players, researching and obtaining business requirements, and communicating our value proposition to begin sales cycle
- Profile strategic accounts identifying key individuals, researching and obtaining business requirements and presenting solutions to start the sales cycle
- Set appointments for sales team when a lead reaches a qualified stage
- Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep
- Drive attendance for webinars and live seminars, set meetings for conferences
- Collaborate with sales and marketing team members on strategic sales approach
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
- Perform all other duties and special projects as assigned.
Education and/or Training:
- Bachelor’s degree required
- Experience with CRM applications preferred
- Additional education, certifications, or other distinctions are a plus
- Proficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint, Project, Visio, SharePoint etc.)
Relevant Work Experience:
- Demonstrated success in prospecting preferred
- Experience collecting and analyzing raw data to identify trends, patterns, anomalies, and other helpful information.
- Awareness of trends in the fleet industry as well as new products, services, and technologies