What are the responsibilities and job description for the Marketing Analyst position at NITS Solutions?
Company Background
NITS Solutions Inc., headquartered in Novi, Michigan, is a privately held technology and data analytics firm that specializes in transforming complex data into actionable business intelligence for clients across sectors, including Fortune 500 companies. Established in 2009, the company combines proprietary analytics, cloud-based solutions, and industry expertise to help organizations optimize performance, enhance marketing effectiveness, and support data-driven decision-making. With a focus on innovation and client collaboration, NITS develops custom technology platforms and CRM tools that unlock insights hidden within large datasets and support strategic growth initiatives.
Position Overview
The (Marketing) Program Specialist partners with automotive OEM and dealer stakeholders to design, implement, and operationalize Business Intelligence and Customer Relationship Management (CRM) solutions that support dealer parts marketing programs. This role owns the end-to-end lifecycle of assigned programs.
The Specialist works cross-functionally with product, data, technology, and client teams to establish measurement frameworks, data strategies, performance analytics, and enablement workflows. The ideal candidate brings hands-on experience in marketing analytics, segmentation, measurement, and data quality, with the ability to translate insights into clear, actionable recommendations.
Key Responsibilities
- Own assigned marketing programs end-to-end, ensuring successful implementation, adoption, and ongoing optimization.
- Monitor program performance against client objectives; identify opportunities to improve effectiveness and ROI.
- Elicit and clarify client business questions; design analytical approaches to address them and communicate impact.
- Lead enablement and support efforts, including webinars, 1:1 training, release communications, user guides, FAQs, and video tutorials.
- Manage OEM market initiatives (e.g., direct mail, surveys, email campaigns, sales outreach).
- Partner with stakeholders to define and validate CRM requirements and workflows; conduct field enablement sessions.
- Facilitate tactical and strategic program reviews with OEM, field, and corporate stakeholders.
- Produce and distribute monthly status reports, executive summaries, and performance insights.
- Maintain dashboards and KPI frameworks for dealer-, field-, and corporate-level reporting.
- Oversee dealer management system (DMS) data integrations with third-party vendors; ensure data quality and integrity.
- Identify risks, track issues, and drive resolution in coordination with technical and client teams.
- Act as a subject matter expert on marketing analytics, CRM, and emerging marketing technologies; recommend enhancements to reporting, data quality, and platform capabilities.
Required Skills & Competencies
- Strong analytical mindset with the ability to translate data into business insights and recommendations.
- Excellent communication skills (written, verbal, and presentation) with a consultative client-facing approach.
- Proven program/project management capabilities; able to manage multiple initiatives in parallel.
- Comfort working with BI tools, CRM platforms, dashboards, KPIs, and data integrations.
- Automotive aftermarket experience preferred but not required.
Qualifications
- Bachelor s degree in Marketing, Economics, Communications, or a related field (MBA preferred, not required).
- 2 years of customer-facing experience (client services, account management, customer success, or similar).
- 2 years of relevant experience in marketing, analytics, CRM, program management, or a comparable combination of education and experience.