Territory Sales Specialist - British Columbia

About Us:

Founded in 1966, Niterra North America, Inc. (formerly NGK Spark Plugs) is the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, that tradition continues as we transform our organization's portfolio, expand our core ceramic technologies, explore capabilities beyond traditional areas, and challenge ourselves to develop solutions and services that leverage technology to address social issues while contributing to a sustainable society.

Summary:

The Territory Sales Specialist is responsible for representing Niterra within the auto parts warehouse, jobber store, and Automotive Service Provider (ASP) community across the British Columbia territory. This field-based role involves identifying and developing new business opportunities, managing the full sales cycle from prospecting through closing, delivering product training, and executing pull-through demand strategies to drive adoption of Niterra products. The ideal candidate is a self-motivated, data-driven sales professional with a proven track record of delivering profitable growth in the automotive aftermarket industry.

Responsibilities:

• Represent Niterra as a Territory Sales professional within the auto parts warehouse, jobber store, and ASP community across the assigned territory.
• Identify and develop new business opportunities within the territory, managing the full sales cycle from initial prospecting through closing.
• Achieve annual sales targets and performance objectives as established by leadership.
• Conduct regular face-to-face engagements with ASPs, jobber store managers, and/or owners to meet or exceed monthly engagement targets defined by leadership.
• Lead the rollout of new products and develop, coordinate, and execute pull-through demand strategies to increase adoption of new and existing product lines within the territory.
• Maintain accurate records of new business opportunities, customer meetings, and market insights, including competitive intelligence and industry trends, within CRM and Google Workspace systems, while creating and managing follow-up actions.
• Collaborate with internal colleagues and notify Key Account Specialists of issues or opportunities requiring engagement with customer head office teams.
• Plan and deliver product training sessions for jobber and group counter personnel to ensure product knowledge remains current and to support effective promotion of Niterra products to Automotive Service Providers.
• Process warranty claims, organize and facilitate technical clinics, and review jobber store business activities and sales performance.
• Support customers in optimizing inventory alignment with local market demand by reviewing and updating jobber store inventories using Parts Popularity reports, customer sales history, and other relevant data sources.
• Provide technical product guidance and support to customers as needed.
• Participate in and support customer events within the assigned territory as directed by leadership.
• Complete all required reporting and documentation, including sales pipeline updates, monthly sales reports, and other related administrative requirements.
• Perform all other job-related tasks assigned by management.
• Adhere to all company policies and procedures.

Qualifications:

• High school diploma or equivalent required.
• Bachelor's degree, Automotive Trade degree, or a minimum of 5 years of professional experience within the automotive aftermarket industry.
• Data-driven professional with the ability to perform business math functions and conduct detailed analytical and strategic evaluations.
• Strong organizational and planning capabilities with the ability to effectively manage relationships with warehouses, auto parts retailers, and ASP customers within an assigned territory.
• Demonstrated track record of delivering profitable sales growth while consistently achieving individual new business development targets in an outside sales environment.
• Solid understanding of fundamental business principles to support enhanced customer service and informed decision-making.
• Effective time management, prioritization, and problem-solving skills in a fast-paced, field-based sales environment.
• Proven ability to collaborate effectively within a team environment while also demonstrating independence, initiative, and self-motivation.
• Proficiency in Microsoft Office Suite and Google Workspace applications.
• Excellent interpersonal, verbal, and written communication skills in English.
• Valid driver's license and the ability to travel commercially as required for territory management and customer engagement.
• Advanced or expert-level proficiency in French preferred.

Physical Requirements:

• Able to see and hear (correctable).
• Able to communicate verbally.
• Able to lift up to 50 pounds.
• Able to operate a keyboard.
• Able to drive a vehicle.
• Able to travel up to 80%.

Potential Hazards:

• Normal hazards associated with an office environment.
• Normal hazards encountered with traveling.

Equal Employment Opportunity Statement:

Niterra is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, provincial, or local laws.