What are the responsibilities and job description for the social media marketing specialist position at Nissan of Boerne?
Search Engine Optimization (SEO) Specialist
The mission of an SOCIAL MEDIA MARKETING SPECIALIST is to maximize the volume of inbound organic traffic from social media to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, videos, pictures and good grasp of graphic designing and more.
As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, social media expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.
Professionals in this industry break into their positions through experience, success, research, and trial and error.
Requirements:
- Experience with Google, Meta and Instagram services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the Social media industry
- Graphic designing
Supplementary skills:
PHP, UX, IA, CRO, SEM, Content Strategy, Social Media
Benefits
In addition to career-long personal development, our associates enjoy a number of benefits, including:
- Health Insurance
- Dental Insurance
- Life Insurance
- Paid Vacation
- Paid Sick Leave
- Paid Holidays
About Our Dealership
Since 2014, Nissan of Boerne has provided high-quality Nissan vehicles to drivers near Boerne, Spring Branch, and San Antonio, Texas. We are proud of our service to the community, and continue our involvement with Wounded Warrior Project and Toys for Tots. We look forward to going above beyond what is expected of us and our friendly staff is eager and willing to assist our customers with all their automotive needs. We are looking for future employees that share the same commitment.