What are the responsibilities and job description for the Marketing Manager position at Ninth Wave?
Ninth Wave, Inc.
Marketing Manager
Location: New York City Office
Role Overview
Ninth Wave is seeking a dynamic and experienced Marketing Manager to lead and execute our B2B marketing initiatives across digital channels, events, content, and sales enablement. This is a highly visible role that works cross-functionally with company leadership, sales, and external partners to drive brand awareness and lead generation. The ideal candidate will have a track record of successfully translating strategy into marketing campaigns that meet the company’s goals. This role reports to the Chief Operating Officer.
Responsibilities
At Ninth Wave, we empower financial institutions and their customers with seamless, secure connectivity across the modern digital-finance ecosystem. Our open-finance platform provides direct connections between banks and their customers’ favorite financial apps, improving the customer experience with faster, more reliable, and safer data sharing. Built on decades of enterprise banking expertise, Ninth Wave delivers trusted, scalable solutions that help institutions drive innovation while maintaining security, control, and confidence.
Marketing Manager
Location: New York City Office
Role Overview
Ninth Wave is seeking a dynamic and experienced Marketing Manager to lead and execute our B2B marketing initiatives across digital channels, events, content, and sales enablement. This is a highly visible role that works cross-functionally with company leadership, sales, and external partners to drive brand awareness and lead generation. The ideal candidate will have a track record of successfully translating strategy into marketing campaigns that meet the company’s goals. This role reports to the Chief Operating Officer.
Responsibilities
- Develop and execute digital marketing campaigns, including email, organic/paid social, and search engine marketing (SEO/SEM). Manage these campaigns through HubSpot.
- Optimize SEO/SEM performance to increase website visitors and leads..
- Create compelling content such as case studies, blogs, white papers, and industry reports to engage our B2B audience.
- Develop sales enablement materials, including collateral, presentations, playbooks, and training guides.
- Lead event marketing—plan, manage, and execute trade shows and custom events, including booth logistics and vendor coordination.
- Manage corporate communications, including website updates, media outreach, and PR initiatives.
- Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns.
- Manage the marketing budget, ensuring alignment with strategic goals and efficiency in spending.
- A collaborative communicator who can align teams and stakeholders across the business.
- A self-starter who thrives in fast-paced, entrepreneurial environments.
- Data-driven and analytical, able to interpret results and optimize for performance.
- A creative thinker with a knack for storytelling and campaign innovation.
- Comfortable switching between strategic planning and hands-on execution.
- 5 years of B2B marketing experience, preferably in fintech or enterprise software.
- Experience in banking or fintech, and exposure to Open Finance.
- Proven track record developing content across formats and channels (web, email, social, print, etc.).
- Hands-on experience with marketing automation tools (e.g., HubSpot, Salesforce).
- Proficient with platforms like Google Analytics (GA4), Semrush, and SEO/SEM tools, AI marketing tools.
- Experience managing integrated lead generation campaigns and reporting on KPIs such as ROI, CPL, and CPC.
- Strong event management skills—planning, logistics, vendor coordination, and onsite execution.
- Exceptional project management and organizational skills.
- Able to work in the Manhattan-based office on a hybred schedule.
- Ability to manage and report on a marketing budget.
- Travel to industry events and conferences as needed to manage Ninth Wave’s presence and promote brand visibility.
- Collaborate in-person with Leadership and Sales teams at our New York City office to drive strategic initiatives.
At Ninth Wave, we empower financial institutions and their customers with seamless, secure connectivity across the modern digital-finance ecosystem. Our open-finance platform provides direct connections between banks and their customers’ favorite financial apps, improving the customer experience with faster, more reliable, and safer data sharing. Built on decades of enterprise banking expertise, Ninth Wave delivers trusted, scalable solutions that help institutions drive innovation while maintaining security, control, and confidence.