CONTRACT - Influencer Marketing Specialist

Nintendo of America Inc.

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Team Summary: Within Nintendo of America (NOA)’s Communications department, this CONTRACT position is a temporary backfill to maintain continuity across various projects including planning and execution of multiple influencer marketing campaigns.

Description Of Duties

• Assist with deploying high level strategies for engaging with Content Creators to bring Nintendo products and initiatives to life while managing and executing tactics.
• Calendar management including team and project schedules.
• Manages external partners and agencies involved in executing short- and long-term campaigns.
• Respond to requests from internal departments, including vetting influencers, creating, and routing content for approvals.
• Implements various materials, including strategic campaign plans; also coordinates collection and distribution of relevant game assets to influencer partners.
• Effectively and efficiently supports product launch campaigns and Nintendo brand overall with influencer activations, including a well-articulated approach for growing word-of-mouth with consumers and increasing the conversation.
• Prepares reports and presentations on influencer marketing activities.
• Partner with Nintendo’s internal teams to align on content marketing, social execution, and creative development, product messaging and promotions. Work internationally, cross-departmentally and across agency partners to explore and identify ways of leveraging influencers to drive awareness, advocacy and purchase intent for the brand and products.
• Maintain NOA influencer management standards, policies and rules of engagement.
  
  

Summary Of Requirements

• Minimum 2-4 years of influencer marketing experience
• Understanding of all social media platforms, including but not limited to YouTube, Instagram, Facebook, X, TikTok, and Discord – both as a marketer and as a user.
• Familiarity with influencer CRM tools like Creator IQ.
• Exceptional project management skills and attention to detail
• Strong writing, editing and communications skills, including creating visual presentations.
• Experience working in-house as part of an influence functional team a plus
• Experience working at an ad agency on influencer campaigns a plus
• Undergraduate degree in Communications, Public Relations, Marketing, a related field, or equivalent experience.
  
  

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

This position is HYBRID in Redmond, WA, and not open to remote status at this time. Relocation assistance is not available for this role.

This CONTRACT position has a base pay range of $40.00 - $60.00 per hour and is eligible for benefits through the employing agency. Agency benefits may include medical, dental and vision, 401(k), basic/supplemental life and AD&D insurance, short- and long-term disability insurance, health and dependent care spending accounts, transportation benefits, employee assistance program, paid sick leave, and up to 6 paid holidays per year. All benefits are subject to elections, eligibility requirements, plan and program terms. Benefits offerings will be confirmed at the time of offer by the employing agency and may differ depending on the employing agency partner.