What are the responsibilities and job description for the Regional Marketing Manager MSP position at NinjaOne?
NinjaOne is seeking a standout MSP Regional Marketing Manager to drive demand generation, awareness, and partner marketing efforts within our Managed Service Provider (MSP) segment across North America. In this role, you’ll work closely with MSP sales, business development, partner teams, and the broader marketing organization to develop high-impact, relationship-first programs that deepen trust, showcase long-term value, and position NinjaOne as a strategic partner. This is a high-visibility, growth-critical role for a marketer who thrives in fast-paced environments, understands the nuances of MSP go-to-market, and brings a strategic, data-driven mindset to everything they do. You’ll help shape how NinjaOne shows up in the MSP space, and play a key role in driving adoption, engagement, and pipeline across one of our most important customer segments.
Location - We are flexible on remote working from home, if you are located in the USA and reside in one of the following states - CA, CO, CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA & WA.
Preference/Priority will be given to candidates based in Austin, TX or Tampa, FL or those willing to relocate unassisted.
What You’ll Be Doing
- Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams. Align programs to quarterly goals and key personas across technical and business decision-makers.
- Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning.
- Own the full lifecycle of regional programs from planning to execution and performance reporting. Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft.
- Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences. Execute high-quality events with 100 attendees and ensure seamless delivery across complex programs.
- Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI.
- Stay current on MSP market trends, buyer behaviors, and the competitive landscape. Use these insights to shape go-to-market strategy and influence messaging in collaboration with PMM and content teams.
- Act as the day-to-day marketing contact for MSP sales leaders. Deliver enablement materials, event briefs, and consistent updates to support alignment, readiness, and follow-through.
- Champion customer engagement by identifying and activating MSP advocates for speaking opportunities, panels, and peer learning experiences. Support long-term community programs such as User Groups and Advisory Boards.
- Track and report on campaign performance, pipeline contribution, and ROI on a regular cadence. Share insights and optimizations with key stakeholders to drive continuous improvement.
- Other duties as assigned.
About You
- Experience marketing to the MSPs ecosystem is required.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 4 years of experience in B2B SaaS marketing, with at least 2 years focused on demand generation, partner/channel marketing, or field programs.
- Deep understanding of the MSP business model and how to build trust-based, long-term marketing relationships that go beyond transactional engagement.
- Proven ability to create and execute multi-touch campaigns across ABM, events, email, and digital, owning full program delivery.
- Confident leading high-impact field programs, including executive events, sponsorships, and activations with 100 attendees.
- Known for building strong cross-functional alignment with sales, PMM, community, and business development teams.
- Data-literate and ROI-driven. You make decisions based on performance and continually optimize for pipeline and revenue impact.
- Skilled in Salesforce, Pardot, Salesloft, Tableau, and Asana.
- Thrive in fast-paced, high-growth environments. You’re structured, proactive, and comfortable working with ambiguity.
- Operate with integrity, curiosity, humility, and a bias for action—consistent with NinjaOne’s values.
- Open to travel up to 40%.
About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California or Colorado, the base salary hiring range for this position is $100,000 to $140,000 per year.
For roles based in New York, the base salary hiring range for this position is $100,000 to $140,000 per year.
For roles based in New York, the base salary hiring range for this position is $100,000 to $140,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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Salary : $100,000 - $140,000
