What are the responsibilities and job description for the Head of Digital Growth Marketing position at NinetyEightConsulting?
Head of Digital Growth Marketing
Los Angeles, CA
Full-Time
Our client, a womenswear clothing brand, is seeking a Head of Digital Growth Marketing to lead performance-driven customer acquisition and retention across all digital channels. This role will own the brand’s growth strategy end-to-end, with a focus on scaling revenue, optimizing spend, and building a high-performing digital ecosystem.
This is a senior leadership role with direct impact on revenue and brand growth.
The ideal candidate is both strategic and hands-on, with the ability to build, test, and scale in a fast-paced environment.
Compensation is competitive and reflective of experience.
Responsibilities
- Own and lead all digital growth channels, including paid social, search, affiliate, and emerging platforms
- Drive customer acquisition and retention strategy, with clear ownership of CAC, LTV, and ROAS
- Oversee paid media strategy and execution, managing budgets and agency or in-house teams
- Partner closely with creative to develop high-performing ad concepts and iterate quickly
- Lead CRM and lifecycle marketing across email and SMS
- Analyze performance data and continuously optimize campaigns and funnel conversion
- Identify new growth opportunities across channels, partnerships, and platforms
Qualifications
- 7–10 years of experience in performance marketing or growth roles, ideally within fashion, beauty, or consumer brands
- Proven track record of scaling revenue through paid and owned channels
- Deep understanding of Meta, Google, TikTok, and emerging platforms
- Strong analytical mindset with fluency in performance metrics and attribution
- Experience managing budgets and leading teams or external partners
- Ability to balance data-driven decision making with strong creative instincts