What are the responsibilities and job description for the Director / Sr. Director, Brand & Corporate Marketing- San Jose, CA position at Nile Global Inc?
Location: San Jose, CA (On-site)
Company: Nile
The Role
We are seeking a Director / Sr. Director of Brand & Corporate Marketing to define, build, and scale Nile’s brand as a category leader in next-generation networking and security.
This is a highly visible, strategic leadership role reporting to the CMO, responsible for shaping Nile’s narrative, elevating brand presence, and driving integrated marketing efforts across creative, web, corporate communications, and content/campaigns.
You will lead a multidisciplinary team and partner closely with Product Marketing, Demand Gen, Sales, and Executive Leadership to bring a bold, differentiated story to market.
Responsibilities:
1. Brand Strategy & Positioning
- Own and evolve Nile’s brand strategy, voice, and visual identity
- Define and operationalize a category narrative that challenges legacy networking and security paradigms
- Ensure consistency and excellence across all brand touchpoints
2. Creative & Design Leadership
- Build and lead a high-performing in-house creative team (design, video, digital)
- Set the bar for world-class storytelling and visual execution
- Oversee brand systems, guidelines, and scalable creative processes
3. Website & Digital Experience
- Own Nile’s website as a primary growth and storytelling platform
- Drive continuous optimization across UX, messaging, SEO, and conversion
- Partner with Demand Gen to improve funnel performance and engagement
4. Content & Integrated Campaigns
- Lead the development of high-impact content (thought leadership, customer stories, executive narratives)
- Orchestrate integrated campaigns that build awareness and support pipeline generation
- Elevate Nile’s voice in key industry conversations (security, networking, NaaS)
5. Corporate Communications & PR
- Shape Nile’s corporate narrative across media, analysts, and industry influencers
- Drive PR strategy, executive visibility, and speaking opportunities
- Manage crisis communications and reputation management when needed
6. Cross-Functional Leadership and Enablement
- Partner with Product Marketing on positioning and launches
- Align with Demand Gen to ensure brand fuels pipeline
- Collaborate with Sales and Partners to strengthen field messaging and enablement assets
Qualifications:
- A strategic brand builder and enabler who has helped scale a B2B tech company (preferably in networking, security, SaaS, or infrastructure)
- Equally comfortable setting vision and rolling up your sleeves
- A storyteller at heart who can translate complex technology into compelling narratives
- A creative leader with a strong eye for design and user experience
- Data-informed, with a strong grasp of digital performance and metrics
- Experienced in managing and developing high-performing teams