DTC Marketing Director (Owned Brands)

DTC Marketing Director (Owned Brands)

Full-Time | Hybrid – Bentonville, AR

Salary range: $90,000–$110,000, based on experience

Overview

At Nile, our owned brands don’t just sell products — they build communities. Googan Squad and Barra Airguns have millions of combined social followers, deeply loyal audiences, and creator-driven energy that sets them apart. We’re looking for a DTC Marketing Director who can harness that momentum and turn it into revenue: someone who owns the campaign calendar, holds agencies accountable, and keeps a relentless eye on traffic, conversion, and results. This role reports to the VP of Marketing and directly manages two direct reports.

If you love building marketing engines that move the needle across multiple brands and channels — and you thrive on being the person who gets campaigns out the door on time, on budget, and on target — this role is for you.

Why Nile Commerce?

At Nile Commerce, we help brands win wherever customers shop — online or in-store. Our marketing team builds the programs that drive awareness, acquisition, and loyalty for the brands we grow.

Our culture is built on three core values: Launch into the Deep: pursue excellence relentlessly; Go One More Mile: stay disciplined, keep commitments, and push through setbacks; and Give More Than You Receive: build lasting relationships through humility, gratitude, and generosity.

Nile Commerce offers a comprehensive benefits package including health coverage, 401(k) matching, paid time off, and paid parental leave.

Responsibilities

Own the Campaign Calendar & Revenue Targets

• Build, manage, and protect the marketing campaign calendar across Googan Squad and Barra (and future brands we build or launch)
• Be directly accountable for e-commerce owned channel traffic and revenue outcomes tied to marketing programs

Lead Retention Marketing

• Manage a direct report who owns the day-to-day execution of email, SMS, and mobile app retention marketing
• Partner with our retention marketing agency to set strategy, review performance, and identify growth opportunities

Direct Acquisition Marketing

• Set strategy and direction for paid search and paid social, holding our acquisition agency accountable for performance against traffic and revenue goals
• Serve as the primary point of contact for the agency, reviewing results and course-correcting as needed
• Execute the strategy for our TikTok Shop and Live Selling growth opportunities

Coordinate Owned Channels & Audiences

• Manage a direct report who owns the day-to-day management of our Shopify stores 
• Manage an independent contractor who handles day-to-day posting and management of Instagram, Facebook, and TikTok
• Work closely with our Director of Content to align social strategy with broader content efforts

Support Partner Sponsorships

• Gain exposure to our partner sponsorship programs, where we deliver content promoting partner products to our audience — including our largest current partner, a member of the Fortune 50

Lead the Team & Report Up

• Manage and develop 2–3 direct reports, setting priorities, holding accountable to results, and providing coaching
• Partner closely with the VP of Marketing, providing visibility into campaign performance, team capacity, and program results

Required Qualifications

• 5 years of progressive marketing experience, including direct people management
• 2 years managing agency relationships across multiple channels (retention and/or acquisition)
• Proven track record owning traffic and/or revenue targets tied to marketing programs
• Familiarity across retention marketing (email/SMS), paid acquisition (search/social), and organic social — you don’t need to be hands-on in all of them, but you need to speak the language and know what good looks like
• Strong project management and organizational skills — ability to run multiple brands, campaigns, and channels simultaneously
• Clear communicator who can lead a team and collaborate cross-functionally
• Authorized to work in the U.S.; no visa sponsorship available

Preferred Qualifications

• Experience with e-commerce platforms (Shopify) and digital marketing performance metrics
• Background in consumer products, outdoor, or creator-driven brand marketing
• Experience with TikTok Shop or live selling programs
• Familiarity managing or coordinating with content creators and social-first audiences

If you’re someone who thrives on owning outcomes, loves the challenge of growing passionate brand communities, and wants to grow with a team that values customer focus, teamwork, excellence, and growth — we’d love to hear from you.

Apply today and help us build brands that people don’t just buy from — they belong to.