What are the responsibilities and job description for the Social Media Intern position at Nikki Beach Hospitality Group?
Join the Nikki Beach Hospitality Group!
Position: Social Media Intern
Location: Miami, USA
Contract: Internship (only School Credit internship elegible)
Duration: Fall Semester
Position Overview
We are looking for a creative, organized, and enthusiastic Social Media Intern to join our Global Social Media team. This internship is ideal for someone passionate about digital content, social media, fashion, travel, and lifestyle brands who is looking to gain hands-on experience within a global luxury hospitality brand.
The Social Media Intern will support the planning, creation, editing, and publishing of engaging content across Nikki Beach's global social media channels. Working closely with the Social Media and Shop teams, this role will contribute to content calendars, photoshoots, merchandising campaigns, and short-form video production while ensuring brand consistency across all platforms.
Key Responsibilities Content Creation & Social Media
Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Recognized among the world's best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, a restaurant and beach concept introduced in 2024, and Maison Mer, a restaurant concept launched in 2025.
For our team members, this means the chance to be part of a hospitality group with a celebrated 25-year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world's most sought-after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.
Position: Social Media Intern
Location: Miami, USA
Contract: Internship (only School Credit internship elegible)
Duration: Fall Semester
Position Overview
We are looking for a creative, organized, and enthusiastic Social Media Intern to join our Global Social Media team. This internship is ideal for someone passionate about digital content, social media, fashion, travel, and lifestyle brands who is looking to gain hands-on experience within a global luxury hospitality brand.
The Social Media Intern will support the planning, creation, editing, and publishing of engaging content across Nikki Beach's global social media channels. Working closely with the Social Media and Shop teams, this role will contribute to content calendars, photoshoots, merchandising campaigns, and short-form video production while ensuring brand consistency across all platforms.
Key Responsibilities Content Creation & Social Media
- Create engaging Instagram Reels, TikTok videos, and other short-form content using raw footage provided by Nikki Beach locations.
- Produce original on-site photo and video content showcasing Shop Nikki Beach merchandise.
- Film, edit, and publish creative content optimized for TikTok, Instagram Reels, and other emerging platforms.
- Assist in managing the Global Nikki Beach and Shop Nikki Beach content calendars.
- Plan and execute weekly Instagram Stories to maintain daily engagement and brand visibility.
- Brainstorm creative content ideas aligned with Nikki Beach brand standards and current social media trends.
- Edit photos and videos using mobile and desktop editing applications.
- Monitor social media trends, viral formats, sounds, and platform updates, recommending timely content opportunities.
- Assist with scheduling content across social media platforms.
- Assist with the planning, styling, and execution of product and lifestyle photoshoots.
- Organize products, props, and shot lists before and during shoots.
- Capture behind-the-scenes content for use across social media platforms.
- Support content organization and asset management after shoots.
- Work closely with the Global Social Media and Shop teams to ensure content aligns with campaign objectives.
- Maintain consistency with Nikki Beach's visual identity and brand guidelines.
- Support additional digital marketing and social media initiatives as required.
- Currently enrolled in a degree in Marketing, Communications, Digital Media, Fashion, Business, or a related field.
- Passion for social media, digital storytelling, luxury hospitality, travel, fashion, or lifestyle brands.
- Comfortable filming, photographing, and creating content using mobile devices.
- Comfortable working with Canva, CapCut, Adobe Express, or similar applications.
- Understanding of Instagram, TikTok, and current social media trends.
- Excellent creativity with an eye for visual storytelling and aesthetics.
- Highly organized with strong attention to detail.
- Ability to manage multiple projects in a fast-paced environment.
- Self-motivated, proactive, and eager to learn.
- Availability to work on-site at our Miami Office throughout the internship.
Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Recognized among the world's best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, a restaurant and beach concept introduced in 2024, and Maison Mer, a restaurant concept launched in 2025.
For our team members, this means the chance to be part of a hospitality group with a celebrated 25-year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world's most sought-after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.