What are the responsibilities and job description for the Social Media Associate position at Nike Communications, Inc.?
Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.
DEI Statement
Differences fuel the creative spirit.
At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.
More About the Role
Join our Digital Lab team as a New York-based Social Media Associate! Dive into a dynamic role, working on a variety of accounts! Your chance to fuel the creative spirit starts here! In this role, you will contribute to the strategic management of client social channels. You will play a pivotal role in shaping our brands' online personas, driving engagement, and maximizing their social media footprint.
Responsibilities
Effective, Authentic and CreativeSocial Media Strategy: Lead the execution of social media content calendars and providing recommendations on partners, which includes copywriting, hashtag recommendations, while maintaining a premium aesthetic for scheduled posts. Assist in devising and implementing social media strategies to meet brand objectives, enhance reach and engagement, and bolster audience expansion on diverse platforms. Managing the posting scheduled for content across channels.
Clear and Thoughtful Client Communication: Helps keep clients informed about engagement progress, community management, and deliverable timelines through effective communication
Thoughtful Collaboration for Content Creation and Organization: Collaborates with teams across the agency to devise proactive solutions for creating social media campaigns, capturing high-quality content during activations, and coming up with ideas for eye-catching content throughout the year for multiple social media applications (Instagram, YouTube, TikTok and LinkedIn), while also editing and organizing assets aligned with brand guidelines that resonate with the intended audience.
- Results and Analytics Driven: Utilize social media management tools such as TalkWalker, Sprinklr, Sprout Social and Linkin.bio, in addition to analytics, to assess insights on campaign performance, track KPIs (Key Performance Indicators), and derive insights for continuous improvement informing future social media initiatives.
Community Building & Management Oversight: Oversees our community management team to ensure we’re fostering relationships with our online community and engaging in reactive and proactive communications on client social media channels.
Social Media Enthusiasm and Trend Identification: Maintains a keen eye on the social media landscape, including trends, application enhancements, and emerging technologies. Proactively suggests ideas based on trends to ensure alignment with our target audience. Leading competitor and industry trend audits/analyses to identify best practices and strategies.
Qualifications
Professional Experience: Minimum of one year of experience in Social Media Management for multiple brands in a team environment
Client Communication Experience: At least one year of experience being involved in client interactions on a day-to-day basis, via e-mails, calls and meetings.
Strategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognition. Paid social media experience is a plus!
Creative Suite & Canva Familiarity: Experience with Adobe Creative Suite and Canva would be a huge asset, especially Premiere Pro and Photoshop.
Creative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detail, both in day-to-day communications as well as social media copywriting.
Analytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledgeable about social media algorithms, trends, and best practices across various platforms.
Reporting and Analytics Experience and Skills: Proficiency with tools and services for effective Social Media reporting, such as Talkwalker, Sprinklr, Sprout Social, Social Bakers, etc.
Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience
The salary range is $59,000 - $66,000 annually.
Benefits- Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
- Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
- Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
- Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
- Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
- Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
- Phone Expenses: Receive business line, or have personal phone number covered on agency plan
- Technology: Company provided laptop and accessories, along with IT support
- Bonuses: Potential for discretionary end-of-year bonuses
- Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
- Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives
Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.
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Salary : $59,000 - $66,000