Market Research Analyst

Market Research Analyst – ApparelLocation: RemoteSalary: $60,000 - $90,000About Us:Nightsea Inc is part of Sailvan Times, a publicly traded e-commerce company. We provide multiple product lines and services, serving a global audience through major platforms and direct-to-consumer websites. Focused on innovation and growth, our mission is to deliver exceptional products and seamless shopping experiences to customers worldwide.Position Summary:We are seeking a data-driven and fashion-savvy Market Research Analyst to support strategic planning, product development, and growth initiatives within the apparel industry. This role is ideal for someone who combines strong analytical skills with a passion for consumer trends and retail dynamics. You will gather, analyze, and translate market intelligence into clear insights that guide product, marketing, and merchandising decisions.Key ResponsibilitiesConduct in-depth research on consumer demand, fabric preferences, style trends, and pricing expectations within large-scale apparel retail environmentsCollaborate with the product development team to create new categories or collections that align with market insightsSupport branding and marketing departments with research related to brand positioning, consumer feedback, influencer partnerships, and digital content trendsAnalyze internal sales data and market intelligence to generate actionable insightsMonitor seasonal fashion cycles, competitor strategies, and global apparel trendsDesign and execute surveys, questionnaires, and user interviews to support deeper understanding of customer needsCompile insights and present findings in clear reports, charts, and visual summaries for key stakeholdersMaintain and regularly update internal databases of trend, pricing, and consumer dataBasic QualificationsBachelor’s degree in a relevant field (e.g., marketing, fashion merchandising, business, economics, or data analytics)2–5 years of experience in apparel market research, retail analytics, product strategy, or a related fieldStrong skills in data interpretation, market analysis, and consumer insight developmentExcellent communication and presentation skillsStrong organizational and multitasking abilities; ability to thrive in a fast-paced environmentInterest in fashion, apparel retail, and consumer behaviorPreferred QualificationsExperience working with fashion retailers, department stores, or trend forecasting firmsFamiliarity with data and research platforms (e.g., Google Trends, NPD, Mintel, Similarweb)Basic understanding of fabrics, apparel construction, and fashion buying cyclesProficiency in Excel, PowerPoint, Tableau, or other analytics toolsExposure to influencer analysis, consumer segmentation, or brand monitoringSelf-starter with curiosity, initiative, and the ability to contribute beyond assigned tasksFluency in Chinese communication is preferred, but not required. Benefits:Medical, Dental, and Vision InsurancePaid time off (PTO), Paid Holidays, and Paid Sick Leave401(k) and employer matchingHealth Saving Account (HSA)

Salary : $60,000 - $90,000