What are the responsibilities and job description for the Market Research Analyst position at NIGHTSEA INC?
Market Research Analyst – Apparel
Location: Remote
Salary: $60,000 - $90,000
About Us:
Nightsea Inc is part of Sailvan Times, a publicly traded e-commerce company. We provide multiple product lines and services, serving a global audience through major platforms and direct-to-consumer websites. Focused on innovation and growth, our mission is to deliver exceptional products and seamless shopping experiences to customers worldwide.
Position Summary:
We are seeking a data-driven and fashion-savvy Market Research Analyst to support strategic planning, product development, and growth initiatives within the apparel industry. This role is ideal for someone who combines strong analytical skills with a passion for consumer trends and retail dynamics. You will gather, analyze, and translate market intelligence into clear insights that guide product, marketing, and merchandising decisions.
Key Responsibilities
- Conduct in-depth research on consumer demand, fabric preferences, style trends, and pricing expectations within large-scale apparel retail environments
- Collaborate with the product development team to create new categories or collections that align with market insights
- Support branding and marketing departments with research related to brand positioning, consumer feedback, influencer partnerships, and digital content trends
- Analyze internal sales data and market intelligence to generate actionable insights
- Monitor seasonal fashion cycles, competitor strategies, and global apparel trends
- Design and execute surveys, questionnaires, and user interviews to support deeper understanding of customer needs
- Compile insights and present findings in clear reports, charts, and visual summaries for key stakeholders
- Maintain and regularly update internal databases of trend, pricing, and consumer data
Basic Qualifications
- Bachelor’s degree in a relevant field (e.g., marketing, fashion merchandising, business, economics, or data analytics)
- 2–5 years of experience in apparel market research, retail analytics, product strategy, or a related field
- Strong skills in data interpretation, market analysis, and consumer insight development
- Excellent communication and presentation skills
- Strong organizational and multitasking abilities; ability to thrive in a fast-paced environment
- Interest in fashion, apparel retail, and consumer behavior
Preferred Qualifications
- Experience working with fashion retailers, department stores, or trend forecasting firms
- Familiarity with data and research platforms (e.g., Google Trends, NPD, Mintel, Similarweb)
- Basic understanding of fabrics, apparel construction, and fashion buying cycles
- Proficiency in Excel, PowerPoint, Tableau, or other analytics tools
- Exposure to influencer analysis, consumer segmentation, or brand monitoring
- Self-starter with curiosity, initiative, and the ability to contribute beyond assigned tasks
- Fluency in Chinese communication is preferred, but not required.
Benefits:
- Medical, Dental, and Vision Insurance
- Paid time off (PTO), Paid Holidays, and Paid Sick Leave
- 401(k) and employer matching
- Health Saving Account (HSA)
Salary : $60,000 - $90,000