What are the responsibilities and job description for the Social Media Manager position at Night?
About The Role
We’re looking for a Social Media Manager to oversee digital strategy and execution across multiple shows within a fast-growing creator-led media brand. This role is ideal for someone who understands how to translate long-form content into platform-native moments, build community around personality-driven media, and grow audiences without compromising brand voice.
You’ll manage content strategy across all shows to ensure consistency in tone, timing, and audience engagement while identifying new opportunities for growth. This role is perfect for someone who lives at the intersection of true crime, pop culture, and internet storytelling.
Key Responsibilities
- Develop and execute social media strategy across all shows and platforms
- Translate long-form episodes into engaging short-form clips and social moments
- Oversee content calendars and ensure alignment with upload schedules
- Write captions, headlines, and copy that reflect each show’s voice
- Collaborate with editors and producers to identify high-impact promotional beats
- Monitor analytics and platform trends to inform content decisions
- Engage with audience conversations in a brand-aligned voice
- Identify growth opportunities, collaborations, and emerging formats
Qualifications
- 3 years of experience managing social media for digital brands or creators
- Strong understanding of TikTok, Instagram, YouTube, and emerging platforms
- Genuine interest in true crime, internet storytelling, and pop culture
- Experience working with personality-driven or podcast-style content preferred
- Degree in Digital Marketing or a related field preferred
- Highly organized with strong communication skills
- Comfortable working in fast-paced, weekly content cycles