Creative Social Producer (Contract, Retainer)

About the Role

We're looking for a Creative Social Producer to work directly with high-profile talent (musicians, primarily professional athletes, etc.) to build and execute their social media content strategy. This is a creative leadership role, not an execution-only seat: you're the person coming up with the ideas, pitching them to talent, taking (and using) feedback, and then owning execution at a high level, either solo or by directing a team of filmers and editors.

We're not looking for someone whose primary skill is being behind the camera or in the edit bay full-time. We're looking for someone who has held a higher-level creative role; someone who thinks in concepts, formats, and strategy first, and who can direct others to execute. That said, the ability to shoot and edit yourself when needed (small shoots, quick turnarounds, filling a gap) is a real asset, and you should be comfortable giving sharp, platform-specific notes on a cut, telling an editor exactly what needs to change for a piece to work on TikTok vs. YouTube vs. Reels, for example.

You'll wear a lot of hats (ideator, creative director, producer, platform strategist) and the right person is someone who's genuinely energized by that range rather than looking for a single-lane role.

What You'll Do

• Concept development & pitching: Come up with video concepts and content series, and pitch them directly to talent — then take their feedback and refine ideas in real time

• Creative direction: Direct filmers and editors on shoots and edits, giving clear creative briefs and sharp notes on cuts — including platform-specific notes (what needs to change for a piece to land on TikTok vs. YouTube vs. Reels)

• Hands-on execution (as needed): Shoot and/or edit content yourself when it makes sense. Quick turnarounds, small setups, or when no crew is available

• Content calendar: Build and maintain content calendars across talent, balancing consistency with real-life schedules (travel, games, training, etc.)

• Distribution: Oversee publishing of long-form content (YouTube) and short-form clips (Reels, TikTok, Shorts) across platforms

• Platform strategy: Understand and apply the specific content "rules" and best practices for each platform. Pacing, aspect ratio, hook structure, caption style, posting cadence, algorithm quirks, and shape concepts around them from the start

• Titles & thumbnails: Write titles and direct thumbnails that drive clicks, informed by what's actually working in the space

• Performance tracking: Monitor what's working across channels and feed learnings back into future content decisions

• Deep internet knowledge: Obsessed with content and always has a finger on the pulse of virality