What are the responsibilities and job description for the Marketing Specialist position at Nielson Construction?
Description
Nielson Construction is hiring a Marketing Specialist to join our brand and growth team as a true hybrid contributor: roughly half graphic designer, half marketing generalist. No two weeks look the same - one day you're designing a listing flyer for our internal real estate team, the next you're coordinating an ad buy with a media vendor, writing a press mention, or helping plan a community event.
This role is based within Nielson Construction and also supports other business lines across Nielson Companies, including our in-house real estate team. This role reports directly to the Head of Brand & Growth and will be the first hire into a one-person marketing function - meaning real ownership, real variety, and real growth as the department expands.
Design experience is the priority for this hire. A solid design portfolio and at least 3 years of professional experience are required. The marketing, project management, and industry-specific pieces of this role can be trained - a sharp designer who is eager to grow into the marketing side is exactly who we're looking for. Please upload your design portfolio along with your application.
The minimum wage for the position is $65,000. Higher wages are considered for prior experience.
About Nielson Construction
Nielson Construction has been building homes and communities in the Sioux Falls, SD area for 20 years. We're guided by four core values: we invest in our people first, we do things right instead of cutting corners, we deliberately diversify across complementary businesses to stay strong through every market cycle, and we stay close to our customers and let real data shape what we build. As we grow, our brand and marketing function is growing with us - and this role sits right at the center of that.
Why Nielson Construction?
- Competitive pay that rewards excellent performance
- FREE Medical, Dental, and Vision Insurance for employees
- Fun annual events, like the Nielson Nine golf tournament and the company holiday party
- Housing assistance with options for purchasing or renting
- 401(k) with up to 5% match
- Time off with options beyond just PTO
- Free Long-Term Disability Insurance and a $50,000 life insurance policy
- Referral bonuses for our growing team
- Employee Assistance Program
Job Responsibilities
Graphic Design
- Design marketing materials across print and digital - brochures, flyers, signage, email templates, and sales collateral for homes and communities
- Apply and maintain Nielson's brand standards (logo usage, color palette, typography) consistently across every asset
- Create design support for our internal real estate team - listing materials, community maps, floor plan graphics, and signage
- Support branding work across the Nielson portfolio, including community and sub-brand identities
- Keep multiple concurrent projects moving on deadline
Marketing & Project Management
- Coordinate and traffic advertising - send creative and media buys to outside vendors, manage specs, placements, and deadlines
- Manage marketing projects end-to-end, from brief to execution, coordinating internal stakeholders and outside partners
- Support social media execution and coordination with our outside social media agency
- Assist with public relations efforts - media inquiries, and community/event visibility
- Contribute ideas and execution support to marketing strategy and campaign planning
- Support our internal real estate team with marketing collateral, listing promotion, and event or signage needs
- Help maintain the marketing calendar and track status across all active projects
Requirements
- Minimum 3 years of professional graphic design experience, with a portfolio to show
- Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) or equivalent design tools
- A strong eye for brand consistency, layout, and typography
- Highly organized, with the ability to juggle multiple projects and deadlines at once
- Excellent written and verbal communication skills
Preferred Qualifications
- Experience in marketing, advertising, or project coordination
- Familiarity with social media management or content planning
- Experience in real estate, home building, or a related industry
- PR or media relations experience
This role is primarily an on-site, office-based role in Harrisburg, SD. Occasional visits to model homes or active job sites may be required.
Salary : $50,000 - $65,000