Senior Director, Brand and Advertising Research

Company Description

Location: US-Remote

R25_0015873

#LI-Remote

Job Description

As the Senior Director, Brand and Advertising you will be responsible for leading sales engagements of NielsenIQ’s Brand and Advertising practice area across a variety of client verticals.  Your focus will be on renewing and achieving new business through the development of meaningful client relationships and ultimately closing deals. The goal is to expand and grow our Brand equity and communication tracking programs within assigned accounts by possessing the unique attributes of a hunter (drive). You will collaborate with Client Success team members throughout the sales cycle.  

While acting as an individual contributor, you are part of a small elite Practice Area team driving successful outcomes across complex sales phases in a timely manner. You will generate new product ideas and bring the voice of the customer back to product management.  

Responsibilities  

• Execute sales initiatives: perform cold-call lead generation, and conduct permission marketing campaigns to identify potential clients, qualify and generate sales that meet or exceed revenue targets
• Self-starter to proactively prospect the marketplace to expand our client base and drive repeat purchases and subscriptions with buyers.  
• Use a consultative selling approach to identify client business needs, qualify, probe, scope and sell in NielsenIQ services
• Execute end-to-end sales process from feasibility analysis, including credit checks and pricing, negotiating terms, writing proposals, and closing the sale reporting with excellence
• Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery
• Participate in team projects and manage multiple projects simultaneously; participate in territory and account management activities
• Become proficient in NielsenIQ services, systems, and software tools
• Develop commercial elements of joint business plans and strategies to win based on client segmentation and product market fit
• Represent voice of customer to internal product development, product marketing, communications, and delivery teams

A Little Bit About You 

Are you passionate about Brand, Advertising, Packaging and Design? Do you also have experience and passion for the automotive category as well as FMCG. We are looking for a savvy salesperson, with a deep sense of urgency and accountability to deliver against financial targets. Can you effectively tell a story that captures the audience, no matter what level, and bring them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?   

Qualifications

• 10 years’ consultative working or selling experience in Brand and Advertising studies and programs. Automotive experience is a plus  
• Experience with NielsenIQ or equivalent data sets is an advantage  
• Ability to translate data knowledge into tactical and strategic solution frameworks; advanced data analytic sales is also an advantage
• Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience
• Ability to travel to meet clients

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250-$140,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100 markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion