Head of Global Incubator Lab, Marketing Effectiveness

Company Description

R25_0024603

#LI-Remote

Job Description

About this job

We are seeking a visionary leader to spearhead a specialized division within our Marketing Effectiveness organization, focused on building and scaling a Marketing Effectiveness Incubator. This role is at the forefront of industry transformation—responsible for defining a strategic innovation roadmap that addresses today’s most pressing marketing challenges while creating next-generation solutions that unlock whitespace opportunities and shape the future of marketing analytics. 

As an architect of the future, you will lead initiatives that combine AI, machine learning, and advanced analytics to deliver scalable, high-impact solutions for customers around the world. Your mandate is to develop solutions that accelerate innovation, and ensure these solutions feed into a long-term product roadmap that positions us as the undisputed leader in marketing effectiveness. 

Reporting directly to the General Manager of Marketing Effectiveness, this role carries full P&L responsibility and global influence. 

Responsibilities

Strategic Leadership: 

• Define and execute the global Incubator strategy, integrating commercial and analytics priorities to accelerate growth in emerging sectors. 

Innovation Governance: 

• Establish governance frameworks for incubator initiatives, ensuring clear KPIs, accountability, and continuous improvement.  Facilitate “graduation” of incubating product ideas to our Product & Tech organization. 

Cross-Functional Alignment: 

• Partner with Product & Tech, Modeling COE, Customer Success, and Commercial Teams to ensure seamless delivery of incubator solutions. 

External Influence: 

• Represent NIQ at industry forums, conferences, and academic collaborations to position the company as a thought leader in innovation. 

Revenue & Growth: 

• Drive incubator-related revenue targets and ensure commercial viability of new solutions through robust business cases. 

Key Responsibilities 

Develop & Own Incubator Roadmap: 

• Identify high-potential opportunities in differentiated industries and  

• Align roadmap with client needs, market trends, and organizational priorities. 

Commercial & Analytics Integration: 

• Oversee collaboration between commercial teams and analytics experts to design and deliver innovative solutions. 

• Ensure modeling approaches and data strategies support incubator objectives. 

Client Engagement & Advocacy: 

• Engage with senior client stakeholders to co-create solutions and secure strategic partnerships. 

• Demonstrate incubator value through measurable outcomes and case studies. 

Team Leadership & Management: 

• Build and lead a global team of senior consultants and analytics specialists. 

• Foster a culture of innovation, collaboration, and accountability. 

Thought Leadership: 

• Publish insights, lead webinars, and speak at global events to showcase NIQ’s innovation capabilities. 

Required Skillsets 

• Proven track record in innovation leadership across analytics and commercial domains. 

• Deep expertise in Marketing Mix Modeling, advanced analytics, and emerging digital platforms. 

• Strong ability to engage C-suite stakeholders and influence strategic decisions. 

• Experience in scaling new solutions globally and driving adoption in diverse industries. 

• Familiarity with AI and machine learning applications in marketing effectiveness. 

• Exceptional communication, negotiation, and leadership skills. 

Qualifications

• Advanced degree in Marketing, Business, Analytics, or related field, preferred 

• 15 years of experience in marketing analytics, commercial strategy, or innovation leadership. 

• Global experience with exposure to multiple industries and knowledge of media industry. 

• Demonstrated success in leading cross-functional teams and delivering revenue growth through innovation. 

• Ability to travel ~25%. 

US Benefits: 

• Comprehensive healthcare plan (medical, Rx, dental and vision) 

• Flexible spending accounts and Health Savings Accounts (including company contributions) 

• Life and AD&D insurance 

• 401(k) retirement plan including company matching contributions 

• Disability insurance 

• Tuition Reimbursement 

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $146,300- $260,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100 markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion