What are the responsibilities and job description for the Product Marketing Manager position at NICE Systems?
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
So, what’s the role all about?
Are you a storyteller with technical chops who thrives on translating complex platforms into compelling customer value? As a Product Marketing Manager, you’ll be the voice of NICE Cxone Mpower—our flagship CX AI platform—shaping how customers and prospects understand what we do and why it matters. You’ll drive go-to-market strategy and execution, lead product launches and webinars, craft thought leadership content, and empower sales teams with the right tools to guide the buyer journey.
In this role, you’ll partner closely with marketing, engineering, product, and sales teams, owning messaging that spans CCaaS, UCaaS, AI, self-service, routing, and more. You’ll act as a subject matter expert, translating highly technical features into clear, impactful market stories that fuel growth and strengthen customer engagement.
How will you make an impact?
- Translate technical products, key features and functionality into key market messages
- Maintain overall responsibility for NICE Cxone Mpower features, product marketing plans and communications strategy
- Develop product positioning, messaging, and other marketing and sales assets
- Monitor and analyze customer needs and technology trends
- Interact across Marketing on integrated campaign activities, provide input as subject matter expert
- Drive all marketing-related product launch and software release activities for assigned product(s)
- Lead and facilitate product positioning trainings for Sales, Service, and Support teams
- Produce customer-facing product demos, video, webinars, and other content to increase product adoption and use
- Clearly communicate product, pricing, packaging and promotion updates to internal audiences
- Align sales tools and the ideal sales process to the typical buying process
- Follow the company Code of Ethics and inContact policies and procedures at all times.
- Communicate in an effective and professional way with customers in and outside of NICE Cxone Mpower
Have you got what it takes?
- Bachelor's Degree in Business Management, Marketing or related field or equivalent work experience required. Master's Degree Business or Marketing preferred
- 3 years’ experience in software product marketing required.
- Highly technical with an understanding of voice, contact center, digital channels, artificial intelligence, agent tools and routing.
- Ability to manage and deliver multiple projects simultaneously.
- Expertise in positioning, packaging and sales enablement required.
- Excellent written and verbal communications skills and effective presentation capabilities.
- Ability to work cross functionally with peer group and management in order to achieve goals
- Excellent influencing and consensus-building skills
- Experience in contact center market or related industry is preferred.
- Experience with cloud contact center platforms
- Experience with Voice & Routing.
- Experience in marketing SaaS solutions a plus.
About NiCE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000 global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3 billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30 countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
