Community Liaison

Definition:

The Community Liaison serves to develop positive productive relationships with the community and with current and potential referral sources. 

Line of Authority:

Administrator/Director of Services

Qualifications:

1. Prior marketing experience in home care or similar industry, with proven ability
2. Excellent oral and written communication skills
3. Strong community relationships
4. Strong inter-personal skills
5. Bachelor’s Degree in marketing, communications, business or related field preferred

Performance Requirements:

1. Ability to develop, organize and execute an effective marketing plan and community liaison activities
2. Mental acuity, judgment and problem-solving skills adequate to perform job duties
3. Ability to drive, reliable personal transportation and the ability to travel as needed
4. Sensory ability to see, hear and speak adequately to effectively communicate
5. Ability to carry out fine motor skills with manual dexterity sufficient to perform job duties
6. Ability to be on feet or to be seated for prolonged periods of time

Specific Responsibilities:

1. Develops, organizes and executes an effective strategic marketing plan for the agency, in collaboration with agency leadership and staff through community activities, prospecting new referral sources and nurturing current referral relationships
2. Develops/enhances knowledge of home care industry and NHC HomeCare policy and procedure to facilitate effective community liaison/marketing activities
3. Represents NHC HomeCare in a positive and professional manner, projecting and reinforcing company objectives and philosophy
4. Develops and maintains positive community contacts and successful business relationships with referral sources
5. Positively impacts business growth
6. Develops positive, collaborative relationships with agency staff
7. Recognizes opportunities for improvement in agency/staff performance or programs, reports issues to Administrator/Director of Services appropriately, and participates in developing and executing action plan as requested
8. Other duties as assigned by the Administrator/Director of Services, when required for the successful completion of job requirements