What are the responsibilities and job description for the Digital Media Associate, Activation (External Agency Staff) position at nflcareers?
The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.
We are seeking a Digital Media Activation Associate to help plan and implement digital media campaigns and lead creative asset management in tandem with Creative Management associates.
This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms.
This is a long term hourly contract opportunity with the NFL, based onsite at our NYC League office.
Responsibilities:
Digital Media Activation & Buying
- Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
- Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
- Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
Ad Operations & Trafficking
- Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
- Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
Project Coordination & Campaign QC Operations
- Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners
- Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track
- Execute quality control checks across campaign elements, including creative assets, pixels, trafficking setup, and technical specifications
- Verify all deliverables meet internal standards and partner requirements prior to launch
- Track and resolve issues related to specs, timelines, and execution, ensuring high accuracy across all workstreams
Reporting, Data & Executive Support
- Maintain detailed campaign trackers and documentation across inventory, delivery, pacing, flighting, targeting, and technical specs
- Ensure data accuracy and consistency across sources; proactively flag and resolve discrepancies
- Build and support reporting that provides clear visibility into campaign performance and operational status
- Translate data into charts, tables, and actionable insights for stakeholders
- Assist in developing polished, executive-ready presentations summarizing performance, insights, and next steps
Required Qualifications:
- Bachelor’s degree
- Minimum 3-4 years of relevant media buying and activation experience
- Proven record of executing successful paid and digital campaigns driving positive business results
- Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
- Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint)
Other Key Attributes / Characteristics
- Project Manager
- Obsessed with driving results
- Proactive, Go-getter
- Close attention to detail
- Flexibility to adjust in an ever-changing media and sports landscape
- A strong interest in media and how fans interact with it
- Experience in managing biddable media buys, including social
- Understanding of creative specs
- International media buying experience a plus
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
- 40 hours/week
- Weekend, holiday and evening work required during the season
Salary
$35 - $42 USD
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
Salary : $35