Digital Marketing Manager

Position overview

Nexus Health Systems is seeking a Digital Marketing Manager to own and drive the organization’s full digital presence across all channels — from paid search and SEO to landing page management, website performance, analytics, and the emerging frontier of Answer Engine Optimization (AEO). This is a high-impact, high-visibility role reporting directly to the Chief Marketing Officer, serving as the in-house digital authority for a growing multi-facility healthcare organization expanding into new states.

This is not a campaign management role. The Digital Marketing Manager will own performance across every digital channel, lead the January 2027 website launch, support the planned Georgia facility expansion, and position Nexus to be the AI-cited authority for behavioral health and pediatric specialty care wherever Nexus operates.

The AEO opportunity — where Nexus leads the market

Answer Engine Optimization (AEO) is the practice of structuring digital content so AI platforms — ChatGPT, Google AI Overviews, Perplexity — cite your organization when patients, families, and referral sources ask questions. As AI-driven search reshapes patient discovery behavior, early movers gain compounding advantages that cannot be purchased on a monthly retainer.

Most healthcare organizations at Nexus’s scale have not yet implemented AEO. This role positions Nexus ahead of regional and national competitors — building machine-readable authority that compounds over time and carries into every state Nexus enters.

Core responsibilities

Paid search digital advertising

• Own and optimize Google Ads campaigns across all Nexus facilities and programs
• Monitor and continuously improve ad spend efficiency — cost per lead, cost per acquisition, and ROAS
• Manage call tracking and attribution (CallRail or equivalent) to ensure full conversion visibility
• Own platform analytics across social channels; develop paid social strategy for future activation when appropriate

SEO US market awareness Answer Engine Optimization (AEO)

• Develop and execute a national SEO strategy that builds US market awareness for Nexus programs and services — not limited to local or regional search, but positioning Nexus as an authoritative voice in behavioral health and pediatric specialty care nationally
• Lead AEO implementation — the primary competitive differentiator for this role:
• Structured data and schema markup (FAQPage, MedicalOrganization, HowTo schemas)
• Content architecture designed to be cited by AI platforms, not just ranked by search engines
• EEAT signal building (Experience, Expertise, Authoritativeness, Trustworthiness)
• Knowledge graph and entity authority development for Nexus programs and clinical expertise
• Monitor Nexus AI share of voice nationally — track where Nexus appears when patients, families, and referral sources query ChatGPT, Google AI Overviews, and Perplexity for behavioral health, pediatric specialty care, and residential treatment across the US
• Conduct ongoing competitive AEO analysis to identify gaps and maintain first-mover advantage nationally and in each market Nexus operates

Landing pages referral alignment

• Own, maintain, and optimize all Nexus landing pages to ensure messaging, calls to action, and conversion paths are aligned with current referral growth priorities
• Partner with the CMO and clinical/admissions teams to identify referral source segments and ensure landing page content speaks directly to referral partner needs
• Audit landing pages on a defined cadence; implement content and UX improvements that increase referral-driven conversion rates
• Coordinate landing page strategy with the copywriter to ensure content accuracy and brand compliance across all program-specific pages

Website performance new site launch (January 2027)

• Serve as the primary digital owner of nexushealthsystems.com and affiliated facility sites
• Lead the technical launch and go-live of the new Nexus website (January 2027), including AEO-ready schema architecture, page speed optimization, referral pathway content, and post-launch performance monitoring
• Own ongoing website maintenance, UX improvements, and conversion rate optimization
• Serve as primary liaison between marketing and the web development team

Multi-state expansion — Georgia 2027 and beyond

• Build pre-launch digital awareness and AEO authority for the planned Georgia facility ahead of the early 2027 opening
• Develop referral partner digital visibility strategy for new markets: ensure Georgia-based referral sources and clinical partners can find Nexus through organic search, AI platforms, and targeted paid campaigns
• Create a repeatable digital expansion playbook — market research, SEO/AEO groundwork, landing page development, and referral-focused paid media — that scales as Nexus enters additional states

Analytics reporting

• Own GA4, Google Search Console, Google Tag Manager, and Looker Studio for organization-wide digital performance reporting
• Build and maintain a multi-channel attribution model connecting digital activity to patient admissions across all facilities and markets
• Deliver monthly performance dashboards to the CMO; present quarterly to marketing leadership

Online reputation platform optimization

• Manage online reputation monitoring and review response workflow in partnership with the copywriter; proactively syndicate verified patient and family reviews across AI-readable platforms (Google, Healthgrades) to strengthen AEO authority signals
• Own platform analytics across Facebook, Instagram, LinkedIn, and YouTube; partner with the copywriter on organic content performance and audience growth strategy
• YouTube channel performance optimization in support of program awareness and family education

AI tools digital strategy

• Stay current on AI tools, platform algorithm changes, and digital marketing innovation relevant to healthcare
• Integrate AI tools (ChatGPT, Gemini, Claude, Canva AI, etc.) into daily workflows for efficiency in campaign ideation, reporting, and content optimization
• Develop and present an annual digital strategy, AEO roadmap, and multi-state expansion plan to marketing leadership for budget planning

Required qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field
• 3–5 years of digital marketing experience with demonstrated ownership of paid search and SEO
• Google Ads certification (or ability to obtain within 60 days of hire)
• Proficiency in Google Analytics 4, Google Search Console, and Google Tag Manager
• Working knowledge of schema markup, structured data, and technical SEO fundamentals
• Familiarity with AEO concepts and AI search platforms (ChatGPT, Google AI Overviews, Perplexity)
• Experience managing and optimizing landing pages for referral or B2B conversion
• Ability to work independently and own outcomes without reliance on agency support
• Strong analytical mindset — comfortable with attribution modeling and data-driven decision making
• Working knowledge of HTML/CSS sufficient for website updates and technical SEO implementation

Preferred qualifications

• Healthcare marketing experience — behavioral health, pediatric, specialty, or post-acute care strongly preferred
• Multi-market or multi-location digital marketing experience
• Meta Blueprint and/or HubSpot certifications
• Experience with WordPress or similar CMS
• CallRail or equivalent call tracking platform experience
• HIPAA marketing compliance familiarity
• Experience implementing schema markup and structured data for healthcare YMYL content
• Knowledge of EEAT principles and AI-era content structure
• Experience with Looker Studio dashboard development for executive reporting