Media Manager- Traditional & Cross Channel (5639)

NextPath Workforce Solutions is currently seeking a Traditional & Cross-Channel Media Manager to join our client’s team in Orlando, FL. This is a hybrid, direct hire position.

SALARY: $90,000 – $110,000 (depending on experience)

Unfortunately, at this time our client is unable to sponsor or transfer visas. Only candidates authorized to work in the US without sponsorship should apply.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
• 5 years managing paid media across multiple channels, with experience in traditional media such as television, radio, print, direct mail, and streaming/CTV
• Experience supporting media budgets of 7- to 8-figures
• Proven success leading media strategy, execution, and optimization
• Strong analytical skills to interpret campaign data, assess channel performance, and optimize results
• Exceptional project management skills, able to handle multiple priorities in a fast-paced environment
• Experience collaborating with creative, analytics, sales, operations, and field teams
  
  

Responsibilities

• Develop and oversee the traditional media strategy, including channel mix, budget allocation, partner selection, pacing, and KPIs
• Manage and optimize campaigns across TV, radio, print, direct mail, and streaming/CTV platforms
• Lead daily vendor relationships, including planning, buying, campaign execution, and performance reviews
• Use reporting tools and dashboards to evaluate ROI, cost per lead/ acquisition, and overall media effectiveness
• Partner with internal teams and external stakeholders to enhance data capture and support marketing measurement efforts
• Collaborate with the Digital Marketing Manager and broader team to align campaign strategies and performance insights across channels
• Cross-train with digital and non-traditional marketing teams to ensure integrated campaign execution
• Build scalable media planning and operational processes, including budgeting and vendor management
• Stay informed about industry trends and emerging channels to continuously improve media strategies
• As the role evolves, potentially assume people management responsibilities, including mentoring team members and optimizing workflows
  
  

Nextpath Workforce Solutions

NextPath is a strategic talent partner connecting skilled professionals with organizations driving innovation and growth. Our recruiting team brings more than 80 years of combined experience delivering workforce solutions that align the right talent with the right opportunities. We work with leading companies across the country, offering flexible engagement models including contract, project-based, contract-to-hire, and direct hire roles.

If this position isn’t the perfect fit, we have a broad network of clients with roles that might be, and not all opportunities are posted. Reach out to us at apply@nextpathcp.com to explore more options!

We are an Equal Opportunity Employer.

View all open jobs: http://www.nextpathcp.com

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