Email Marketing & Growth Specialist

Growth Marketing Specialist (Email Marketing & Lifecycle)

Location: Remote (U.S. Preferred)

Engagement: Contract / Part-Time (10–20 Hours Per Week)

Compensation: $25/Hour

ROLE OVERVIEW

Our client is one of the fastest-growing SaaS companies in the tax and financial technology space, processing over 300,000 outbound emails per day to accountants, tax professionals, law firms, and businesses across the United States.

We are seeking a highly analytical, execution-focused Growth Marketing Specialist with deep expertise in email marketing, lifecycle marketing, conversion optimization, A/B testing, and funnel optimization.

Email is the company's largest customer acquisition channel. Every subject line, call-to-action, landing page, and email sequence directly impacts revenue.

The ideal candidate understands how to improve open rates, click-through rates, reply rates, and customer conversions through continuous experimentation and data-driven decision making.

Experience with paid advertising, SEO, content marketing, and outbound growth initiatives is highly valued.

CORE RESPONSIBILITIES

• Own and optimize high-volume email marketing campaigns
• Write compelling, conversion-focused email copy
• Build and manage multi-step email nurture and lifecycle campaigns
• Create onboarding, activation, retention, and win-back email sequences
• Design and execute A/B tests across:
• Subject lines
• Preview text
• Email copy
• Calls-to-action
• Send times
• Landing pages
• Audience segmentation
• Analyze campaign performance and continuously improve results
• Improve inbox placement, sender reputation, and email deliverability
• Segment audiences to maximize engagement and conversions
• Build dashboards and monitor marketing performance using Looker
• Manage marketing automation and reporting within HubSpot
• Collaborate with product, engineering, sales, and leadership teams on growth initiatives
• Optimize the customer journey from first touch through conversion
• Recommend new growth opportunities based on campaign performance and customer behavior

BONUS RESPONSIBILITIES

Experience in any of the following areas is a significant advantage:

• Google Ads
• Microsoft Ads
• LinkedIn Ads
• Meta Ads
• SEO strategy
• Technical SEO
• Content marketing
• Landing page optimization
• Conversion Rate Optimization (CRO)
• Marketing analytics
• Attribution modeling
• SMS marketing
• Calling platforms and outbound marketing systems

PERFORMANCE EXPECTATIONS

Email Marketing

• Improve email open rates
• Improve click-through rates (CTR)
• Increase reply rates
• Improve conversion rates
• Reduce unsubscribe rates
• Improve inbox placement and deliverability
• Launch new A/B tests every week
• Continuously optimize messaging and lifecycle campaigns

Growth Marketing

• Improve customer acquisition performance
• Increase marketing-attributed revenue
• Optimize the marketing funnel
• Deliver actionable performance reporting and recommendations

REQUIRED SKILLS AND EXPERIENCE

• 5 years of experience in email marketing, lifecycle marketing, growth marketing, or demand generation
• Experience managing high-volume outbound email campaigns
• Strong email copywriting skills with a focus on conversion optimization
• Experience building automated lifecycle and nurture campaigns
• Deep understanding of A/B testing methodology
• Strong analytical and reporting skills
• Hands-on experience with HubSpot Marketing Hub and CRM
• Hands-on experience with Looker or Looker Studio
• Experience marketing software within the legal, compliance, tax, financial services, or other regulated industries
• Experience interpreting marketing data and making data-driven decisions
• Excellent written communication skills
• Ability to work independently with minimal supervision
• Comfortable working in a fast-paced startup environment

PREFERRED EXPERIENCE

Experience with one or more of the following:

CRM & Marketing Platforms

• HubSpot

Sales & Prospecting Platforms

• Apollo.io
• ZoomInfo

Analytics

• Looker
• Looker Studio
• Google Analytics (GA4)
• Google Tag Manager

SEO & Growth

• Ahrefs
• SEMrush
• Google Search Console
• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Ads

Industry Experience

• Legal Technology
• Tax Technology
• Compliance Software
• Financial Technology (FinTech)
• B2B SaaS

IDEAL CANDIDATE PROFILE

• Passionate about email marketing and customer acquisition
• Excellent copywriter with strong attention to detail
• Highly analytical and data-driven
• Curious and constantly testing new ideas
• Understands customer psychology and buying behavior
• Comfortable making decisions based on performance data
• Organized and process-oriented
• Takes ownership of projects and executes independently
• Thrives in fast-moving startup environments
• Experience marketing to accountants, tax professionals, attorneys, compliance teams, or enterprise B2B buyers is highly preferred

KEY PERFORMANCE INDICATORS (KPIs)

Success in this role will be measured by improvements in:

• Email open rate
• Click-through rate (CTR)
• Reply rate
• Conversion rate
• Customer acquisition cost (CAC)
• Marketing-attributed revenue
• Return on ad spend (ROAS), where applicable
• Email deliverability
• Customer lifetime value (LTV)

COMPENSATION

Base Compensation

• $25 per hour
• 10–20 hours per week
• Flexible work schedule
• Preferred availability during U.S. business hours

Performance Bonuses

Monthly performance bonuses may be awarded based on measurable improvements in:

• Email performance
• Customer acquisition
• Conversion rates
• Marketing-attributed revenue
• Deliverability improvements
• Growth initiatives that create measurable business impact

High performers may have opportunities to expand into broader Growth Marketing or Marketing Leadership responsibilities.

WHO SHOULD NOT APPLY

• Candidates without hands-on email marketing experience
• Candidates without experience managing high-volume email campaigns
• Candidates unfamiliar with A/B testing
• Candidates without HubSpot experience
• Candidates without Looker or Looker Studio experience
• Candidates without experience working in regulated industries such as legal, tax, compliance, or financial services
• Candidates looking for a purely social media or brand marketing role

WHAT SUCCESS LOOKS LIKE

• Higher email engagement and conversion rates
• Continuous testing and optimization of campaigns
• Measurable improvements in customer acquisition
• Strong reporting and actionable marketing insights
• New growth initiatives that positively impact revenue
• Reliable execution with minimal oversight

WHY JOIN

• Work on one of the largest outbound email programs in the industry, sending 300,000 emails every day
• Own one of the company's most important revenue channels
• Make a measurable impact on company growth
• Work directly with executive leadership
• High level of autonomy and ownership
• Opportunity to expand into broader growth marketing initiatives including paid advertising, SEO, demand generation, and lifecycle marketing

INDUSTRY

• SaaS
• Financial Technology (FinTech)
• Tax Technology
• Legal Technology
• Compliance Software

SENIORITY LEVEL

Mid-Level to Senior

EMPLOYMENT TYPE

• Part-Time
• Contract
• 10–20 Hours Per Week

JOB FUNCTIONS

• Growth Marketing
• Email Marketing
• Lifecycle Marketing
• Demand Generation
• Digital Marketing
• Conversion Rate Optimization (CRO)

SKILLS

• Email Marketing
• Email Copywriting
• Lifecycle Marketing
• Growth Marketing
• Demand Generation
• A/B Testing
• Conversion Rate Optimization (CRO)
• Funnel Optimization
• HubSpot
• Looker
• Looker Studio
• Apollo.io
• ZoomInfo
• Google Analytics
• Google Tag Manager
• Google Ads
• SEO
• Marketing Analytics
• B2B SaaS Marketing
• Legal Technology Marketing
• Compliance Marketing

APPLICATION REQUIREMENT

Please include the following with your application:

• A brief summary of your email marketing and growth marketing experience
• Examples of campaigns you have personally improved, including measurable results (open rates, CTR, conversion rates, revenue generated, etc.)
• Largest outbound email volume you have managed
• Experience using HubSpot and Looker
• Experience marketing software in legal, compliance, tax, or financial services industries
• A brief explanation of the most successful A/B test you have conducted, including the hypothesis, results, and business impact
• Links to portfolio items or campaign examples (if available)