Director of Marketing (AI Content, Brand & Growth) -- NYC

Director of Marketing (AI Content, Brand & Growth)

NextGen Coding Company

Location: New York City (Hybrid)

Compensation: $50 per hour commission milestone bonuses

Engagement Type: Contract | Fractional (10-20 hours per week)

NextGen Coding Company is a U.S.-based software engineering firm delivering custom platforms, AI systems, automation tools, and enterprise software solutions for organizations across financial services, healthcare, compliance technology, and operational infrastructure.

Role Overview

The company is seeking a Director of Marketing to own and build the marketing function end-to-end, with a focus on AI-driven content, brand development, inbound growth, and strategic partnerships.

The role combines content creation, social media growth, conference marketing, NYC-based relationship building, and creative direction to drive attention, inbound pipeline, and long-term brand positioning.

The Director will operate internally as the owner of marketing and externally as a representative of the company in partner and client-facing environments.

Responsibilities

Marketing Ownership

• Own and lead all marketing efforts across the company
• Establish structure, workflows, and accountability across marketing operations

Content & Social Media

• Develop and execute content strategy across:
• LinkedIn
• Instagram
• TikTok
• YouTube
• Reddit
• Build and manage a consistent content engine (calendar, cadence, distribution)
• Create and direct AI-driven content, including:
• Short-form video
• Cinematic-style content
• Founder-led media

Inbound Growth & Pipeline

• Drive inbound pipeline through content:
• Direct messages
• Lead capture
• Call bookings
• Design and refine funnels from content to booked calls

Conference Marketing

• Lead conference strategy:
• Event selection
• Planning and logistics
• On-site execution
• Post-event content and follow-up
• Convert conferences into both content and pipeline

Partnerships (NYC-Based)

• Build and develop marketing partnerships across New York City
• Identify and execute co-marketing opportunities
• Represent the company in meetings, events, and partner discussions

Design & Creative Direction

• Own visual identity and brand consistency across all marketing channels
• Create and oversee design of:
• Social media graphics
• Marketing assets and one-pagers
• Presentation materials
• Produce lightweight designs directly when needed
• Direct higher-quality or complex creative work when required
• Ensure all content meets a high standard of visual quality and brand alignment

Content Production & Assets

• Create and oversee:
• Social content
• Visual assets
• Video direction
• Write and oversee:
• Press releases
• Marketing copy
• Case studies
• Coordinate with internal team and external partners to gather:
• Headshots
• Bios
• Video assets

Client-Facing Support

• Support marketing strategy for select client engagements
• Interface with partner organizations and external stakeholders

Team Leadership

• Lead and coordinate a small team (1–2 content/creative resources)
• Maintain quality, consistency, and output across all marketing efforts

Required Experience

• 5 years of experience in marketing, content, or brand leadership
• Strong experience growing social media across multiple platforms
• Hands-on experience creating or directing video content
• Familiarity with AI tools for content creation and scaling
• Experience supporting conferences, events, or activations
• Experience building partnerships or working with external organizations
• Strong copywriting skills (press releases, marketing materials)
• Experience creating marketing and social media design assets
• Strong understanding of visual design principles and branding
• Ability to operate independently and own a function

Ideal Candidate Profile

• Combination of content creator, strategist, and operator
• Strong understanding of LinkedIn as a primary B2B channel
• Experience producing or directing high-quality and cinematic-style video content
• Proven ability to generate inbound leads and booked calls from content
• Comfortable building relationships and partnerships in NYC
• Able to represent the company in external meetings and events
• Capable of leading small teams while remaining hands-on
• Strong sense of brand, design, and visual storytelling

Compensation Structure

Base

• $50 per hour

Commission (Pipeline & Deals)

• Bonus per qualified booked call (to be defined)
• 2% – 5% of closed deals sourced from marketing

Milestone Bonuses (Brand Growth)

• $10,000 bonus per platform upon reaching 100,000 followers/subscribers on:
• Instagram
• TikTok
• LinkedIn
• YouTube
• Reddit

Performance Focus

• Audience growth
• Inbound leads
• Booked calls
• Revenue generated

Application Requirements

Candidates should provide:

• Resume or LinkedIn profile
• Examples of content created (video preferred)
• Examples of accounts or brands grown
• Examples of inbound leads, calls, or revenue generated from content
• Examples of partnerships, collaborations, or events managed
• Brief summary of experience in content, brand, and growth marketing