Bilingual Sr Specialist Email & SMS Marketing

Overview We are seeking a Senior Specialist, Email & SMS Marketing (Spanish/Bilingual) to support a high-volume performance marketing team focused on planning, building, deploying, and optimizing email and SMS campaigns. This role partners closely with cross-functional teams to deliver high-quality, data-driven campaigns that engage Spanish-speaking and bilingual audiences while maintaining strong brand standards and compliance.This opportunity is well suited for an experienced email marketer who is hands-on with marketing automation platforms, detail-oriented, and comfortable balancing content creation, execution, testing, and performance analysis in a fast-paced environment.ResponsibilitiesWrite, edit, and proofread Spanish and bilingual email and SMS content, ensuring clarity, cultural relevance, and alignment with brand guidelinesBuild, deploy, and optimize email and SMS campaigns using a marketing automation platformSegment audiences and apply personalization strategies to drive engagement and conversionPerform quality assurance reviews, including render testing across devices and platformsExecute and analyze A/B tests on subject lines, content, calls to action, and send timingMonitor campaign performance and deliverability metrics, including opens, clicks, bounces, spam complaints, and inbox placementProvide regular campaign performance reporting and actionable insights based on key KPIsPartner with designers to align creative assets and copy with email best practicesCollaborate with marketing, analytics, and internal stakeholders to ensure campaigns meet business objectivesSupport setup and maintenance of advanced functionality within the marketing automation platformEnsure all campaigns comply with applicable privacy and email regulationsRequired SkillsProfessional experience building and deploying email campaigns using Salesforce Marketing Cloud or a comparable enterprise marketing automation platformHands-on experience with email campaign creation, journey building, and automation workflowsNative or near-native proficiency in both Spanish and English, written and verbalStrong copywriting and proofreading skills for Spanish and bilingual audiencesExperience creating and optimizing email assets using Adobe PhotoshopStrong attention to detail with a proven ability to QA work prior to deploymentFamiliarity with email deliverability best practices and performance optimizationPreferred QualificationsExperience with audience segmentation, dynamic content, and personalization strategiesUnderstanding of cultural nuances across Spanish-speaking regionsExposure to analytics tools used for campaign performance measurementExperience managing multiple campaigns or projects simultaneously in a fast-paced environmentHow to Apply If this role aligns with your experience and interests, we encourage you to submit your resume for confidential consideration. Qualified candidates will be contacted to discuss next steps.