What are the responsibilities and job description for the Digital Marketing Strategist position at Nexstar Media Inc.?
KLAS 8 News Now, the Nexstar Media TV station in Las Vegas, Nevada has an exciting opportunity for someone who excels in digital marketing and advertising to join our team. This is an in-office role. The Digital Marketing Strategist is a vital part of our sales team. They will collaborate with sales managers and account executives to prospect, develop and grow new digital advertising revenue. The Digital Marketing Strategist will become a subject matter expert on Nexstar’s full suite of digital advertising tactics including CTV/OTT, online video, email, social, SEM and more. The compensation plan includes a base salary plus scalable monthly commission and the opportunity for a goal achievement bonus. If this sounds like your ideal career and you thrive as part of a fun, goal-driven team, we want to meet you! Essential Duties & Responsibilities: Collaborate with sales team on digital strategy, proposal development, client service and performance reports for key accounts Develop and present customized multichannel digital advertising plans. Pitch and close new accounts together with other team members and on your own Provide regular follow-up reporting to clients using detailed analytics Assist clients with issues related to campaign measurement and performance Develop a file of success stories and case studies to share with the sales team Prospect, qualify, develop, close, and grow new business Connect with new business prospects using in-person sales calls, phone calls, emails and social media messages Share knowledge of digital media products and marketing trends during sales training meetings Assist sales management team with special projects related to digital sales Other duties as assigned Requirements & Skills: Sales experience is required. Experience with CTV, digital video advertising and CPM based campaigns is preferred. Comprehensive knowledge and practical application of digital media tactics, targeting capabilities and analytics Excellent presentation skills - Ability to write, design and deliver clear and concise information in a creative and compelling format Adept at discussing detailed topics with key decision makers Time management skills are essential to success in this role Ability to efficiently produce high quality documents in Microsoft Office including PowerPoint and Excel Professional appearance is a must Reliable transportation, valid driver’s license and a satisfactory driving record Education/Experience: Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience. Minimum of 2 years of experience in advertising sales OR a minimum of 5 years in a business-to-business digital marketing role. Physical Demands & Work Environment: The Digital Marketing Strategist must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. In addition, the Digital Marketing Strategist must be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions. EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.